URL and SEO

somarco

GA Medicare Expert
5000 Post Club
36,709
Atlanta
Any SEO value to having a page like this

medicare.mydomain.com

vs. this

mydomain.com/medicare

If so, how do you make a page that is medicare.mydomain.com?
 
There is a disadvantage to medicare.mydomain.com (which is called a subdomain). The search engines consider this a completely separate site and it must be SEO'd from scratch.

The recommended way by everyone is to have one domain and multiple subfolders. This is the second way you mentioned (www.mydomain.com/medicare).

To this point, you should also decide of you want to use www.mydomain.com (better) or mydomain.com as these too are considered a different domains. You should 301 redirect the one you don't want to use to the one you do. Here is some information about 301 redirects.

https://support.google.com/webmasters/answer/93633?hl=en

Hope this helps.
 
Last edited:
My recommendation is to 301 redirect mydomain.com to www.mydomain.com. The reason why is that mydomain.com is the domain, www is the host (which is hosting your website).

Most SEO tools test for this redirect.
 
Any SEO value to having a page like this

medicare.mydomain.com

vs. this

mydomain.com/medicare

If so, how do you make a page that is medicare.mydomain.com?

From an seo pov, for google there's no reason to have subdomains, as the EMD ranking factor isn't there, but you would still find success using that technique in bing/yahoo. etc.......if you have insurancequotes.com , having car.insurancequotes.com, health.insurancequotes.com, certainly would boost things quite a bit.
 
EMD sites can still be viable for local markets, such as rockfordhealthinsurance dot com (not a real site). I just ranked a site for the exact match keyword at number 1 on Google in less than a month for a new domain. For broader keywords, not so effective. The main reason most emd sites tank is that the webmaster is going after that specific keyword with very thin, spammy content on the site and gets way too aggressive in building links, usually low quality, with over used exact match keyword anchor text. Any of those actions are red flags to Google.
 
EMD's still work incredibly well on Google, and especially well on Yahoo/Bing. No you can't land first page anymore with only a title and H1 on Google like back in the day, but there's still a major advantage to having an EMD.
 
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