Website authority involves multiple factors (trust rank, relevance and endorsement from websites who have earned a position of authority from search engines).
In simple terms, it is a popular site that people frequent, that gets linked to on the basis of it’s merit, or that others willingly refer to when the topic of that site comes into play.
One aspect of authority can be accomplished by carefully creating a time line and strategy by introducing fresh content consistently to "Authority Sites".
For example, adding 20 articles on (Illinois Health Insurance and 20 articles on Illinois Life Insurance over 4 months would be a great example of such a content development strategy.
In this way, it is possible (within 4-6 months) to create a website that virtually ranks for hundreds of terms or a very specific group of competitive relevant keywords as a direct result of this example.
In simple terms, it is a popular site that people frequent, that gets linked to on the basis of it’s merit, or that others willingly refer to when the topic of that site comes into play.
One aspect of authority can be accomplished by carefully creating a time line and strategy by introducing fresh content consistently to "Authority Sites".
For example, adding 20 articles on (Illinois Health Insurance and 20 articles on Illinois Life Insurance over 4 months would be a great example of such a content development strategy.
In this way, it is possible (within 4-6 months) to create a website that virtually ranks for hundreds of terms or a very specific group of competitive relevant keywords as a direct result of this example.
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