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Take a look at this
https://ahrefs.com/site-explorer/overview/subdomains/rentersinsurance.org
What It really looks like is that they spent all of 2012 trying to get a penalty removed by Google and once they did they were right back at it.
I don't know if you noticed this, but I found this to be pretty funny:
they created an infographic about netflix vs redbox, and used "renters insurance" as their anchor text.
Online Marketing Trends: NetFix Vs RedBox: Infographic Comparison
Here's another one they did about cats:
CatStuff: Which Cat Should You Pick?
Here's an on topic one : Gilbert Renters Insurance | (480) 621-6400 | Rent Insurance | McAlister-Gray Insurance