There has been alot of talk about buying internet leads. Can some of the more experienced agents give me an idea of who has good leads and who doesn't? Thanks
------------------------------------
Steph
My job is so secret I don't even know what I'm doing!
There has been alot of talk about buying internet leads. Can some of the more experienced agents give me an idea of who has good leads and who doesn't? Thanks
Why stay away from Netquote? Just curious because I've bought auto and home leads from them in the past and they've been ok. Insureme really didn't do anything for me.
------------------------------------
Silence is golden - Duct Tape is Silver
My experience with internet leads is that the quality is regional, regardless of the company you purchase them from. I've had people tell me that net-quote leads are the best, and personally, I've found netquote and insureme to be some of the highest priced, and lowest close ratio leads around. Now, I will say that usually the information is higher quality.
Don't confuse quality of information with ability to close though. If the same lead is sold 7 times, you have a lot more competition than if it's only you and one other agent. I used to buy some shared leads, but I was pretty sure I was the only agent getting them, and I had a pretty high close ratio. They changed the system, and other agents started getting the leads, my closing ratio dropped. Same leads, same company, just they started selling them to more agents, and I wasn't the first to call in most cases.
Also, don't assume that just because someone puts information into a quote form on the internet that they really want to buy. My experience is that only maybe a 1/3 actually buy something, the other 2/3rds are kicking tires, looking for that plan that pays them for taking the product, or just diagnosed with diabetes and looking for health insurance.
My advice: start with one, try it out, then go to the next. Find one that works for you, stick with it till something changes, then go to the next. You'll spend thousands of dollars on leads, with no guarantee of a return. It's up to you on how hard you work the leads, and if you treat people right, you'll make some money.
Agents should be far less concerned with their per-lead price and more concerned with what it costs to get a client. If you're paying $6 a lead and closing 1 out of 20 leads a client is costing you $120.
What if you close 1 out of 8 leads at $15? Same cost per deal but half the effort is the lead is a higher quality. I really don't care if a lead is $25 if I'm closing 1 out of 4.
I was going through all my old leads today transferring them into my new contact system and eventually hit my Prospect Zone leads. I was getting their leads briefly last year for about a month, I kept on seeing in the comments box where I typed something about the client.....@#&^$@, @*$^#, @*$&*), @(@#$&. That's how good those leads were!! I've never been screamed at more in my life! Probably why I stopped getting those crappy leads. You bet though I will be sending them emails here shortly, never know, maybe they were having a bad day, or bad life!!
I have mentioned a few times on this Forum that Prospect Zone leads are HORRIBLE. I have DEFINITIVE proof that they resell leads within a few days of when you receive them.
WARNING: Prospect Zone leads may be hazerdous to your profit margin.
I also had proof that Netquote was selling leads to other lead services. There are still some decent lead sources out there that only sell to 2 or 3 agents. Still doesn't mean the client doesn't go onto a few different sites.
All in all I'd say leadco.biz was one of my favorite sites. Their credit policy is simply the best in the business and they can give you a high volume of leads (depending on how wide of an area you choose.)
I have mentioned a few times on this Forum that Prospect Zone leads are HORRIBLE. I have DEFINITIVE proof that they resell leads within a few days of when you receive them.
I just wanted to address some of the comments about ProspectZone leads. You guys know that ProspectZone is our sister company. I sell just the Norvax/tech side of things, so I asked the director of lead generation about the policies for selling leads. This is what he emailed back to me:
[COLOR=navy]“We do sell leads for a discount as aged, but we NEVER sell exclusive leads as aged, nor do we EVER sell a lead more than 5x”[/COLOR]
I don’t know what your experience was exactly, Chumps From Oxford, but the company policy is no lead sold more than 5 times, and that includes regular leads and aged leads. Exclusive leads only go to one buyer, and are never sold as aged.
Chumps From Oxford – if you still have a leftover account balance with us, I would be happy to refund it for you. Normally you have 10 days after you get a bad lead to let us know so we can credit you. Just shoot me an email or call me and we can work out the details.
We stand behind the quality of our leads, which is why we offer the 10 day return policy. But to be clear, bad leads DO happen from time to time. That’s with any lead company out there, ProspectZone included.
And like a lot of you guys have been saying, the results you get from leads depends on a lot of factors, including your region, volume you’re working, your experience selling over the phone, etc. Some people make a lot of money off of internet leads, some people don’t find it’s worth their time. A lot depends on your business model.
Hi DJ and thanks for the note. I stand by my comments. It was easy to track the path of where the leads went, since I used a specific name for the account. It has been a while, so I am not requesting a refund.
Maybe things have changed...maybe not. I appreciate the loyalty to your sister company. I'm sure I would do the same. But I have found almost every other lead vendor to be superior, when you take into account rates, filters and quality.
Of course, I'm just one voice, and judging by the size of your company, I'm sure you have many satisfied customers.
Anyone have experience using internet leads for Senior products such as Med Supp & Final Expense?
I've mainly been using telemarketing & mailing lists, but have also been stalking the local Bingo halls. I have yet to try internet leads though. I think maybe I'm prejudging my prospects' abilities in internet navigation.
Yet when I put in a lead off a Norvax site thinking it was just gonna go to that agent (but I was in another state which means it got sold) I got contacted by 7 different agents and got a message from NetQuote thanking me for putting in a request through their site.
Why would I get a message from NetQuote after putting the info in through a Norvax site? And why did 7 different agents call me?
I don't get it. Why would netquote leads being automatically imported into Norvax cause a lead you loaded into a Norvax site to go to Netquote? Your example is the opposite of what the story is about.
Also, if you got 7 phone calls, odds are the lead was sold 9-10 times. For some reason, people buy leads and don't respond to them. I don't know what the percentage is, but I know it happens.
Of course, my guess is, somebody trying to make some money sold the prospectzone lead to netquote, which in turn caused the lead to be oversold. It's not always the lead company, it can be the agent who bought one of the leads.... this is, of course, unethical, and against the agreement they signed in getting the leads, but that doesn't mean it doesn't happen.
This is an easy situation to sum up. For I have bought thousands of dollars worth of leads over time. A few things to remember:
1. Lead costs - Is the lead shared or exclusive? With one company, they
Were reselling my exclusive leads! Ouch their fired!
2. Receptive - Is the prospect receptive on the phone or did they just
Answer an online survey? Believe it not, you are the client to the
Marketing company here. The marketing firm uses the surverys and
Other traffic to generate leads for you. If I keep hearing all that I did
Was respond to a survey. You have a questionable lead program. That
Company was fired!
3. Bad Lead Credit - The biggest issue of all. How will the lead company
Handle this one! I have seen 15% credit back to none at all. No
Company can filter out all the bad phone numbers and fake leads. Just
Why should I have to pay for them?
4. Closing Ratio - Simply track expenses to profit on an excel
Spreadsheet. One day you are making a great ROI ( Return on
Investment ) and the following week you are in the hole.
5. Cross Sell - You have to cross sell everything you can! Remember to
Include all other products in your spreadsheet.
6. Stick Rate - How long are these new clients staying on the books?
This can be a very scary factor when you are broke and trying to shell
Out more marketing dollars.
7. Keep out there - If one company doesn't work for you, find another.
Personally, I am still on the hunt for the best lead source.
So any of you guru's selling leads out there can feel free to call me. Or any other agent needing help can do the same.
Internet Leads
Linear Mode
