Lol, I tried to make it smaller on the forum but I gave up. It was being a pain. I tried to get my graphic designer to make a site the would reach out of the screen and choke the person until the gave us their money but he said he could not do it.
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Originally Posted by somarco
$2k/mo is beyond the budgets of most folks, especially betting on the come.
$2000 in adwords is nothing. The reason why is that we provide extremely good reporting for our clients. Traditionally we have stayed away from lead generation. We normally manage PPC campaigns for clients. 20% management fee, and $1,000 setup fee including keyword research and landing page setup and bid management. Clients tell us what kind of leads they want to go after and what their profit margins are on certain items, and markets and we go to town. I often feel like we should be charging our clients more with the profit they get. We do things totally different than most of our competitors. We only target terms that have a positive return for our clients. That means if you are only interested in marketing with more than a 5 to 1 return I ask what your expected return on a homeowners insurance client is, and we create a campaign that only bids on words that result in a 5 to 1 return. The big trade off for clients is volume. The lower the return they are willing to accept, the more profitable the campaign we can offer. Often times we can only offer 30 leads a month at 5 to 1 return but could offer 150 leads a month at 4 to 1. The large increase in volume more than makes up for the reduced ROI. would you rather make a 1000% return on one dollar, or 300% return on $3000 a month?
Last edited by OrlandoSEO : 11-06-2009 at 06:27 PM.
Reason: Posts merged
I would rather keep on doing what I am doing now and pocket the $2k . . .
That's where my $2k is going to stay. That is a whole lot of money to spend on something that maybe, sorta kinda, possibly might help.
I am having Dave Miller "play" with my websites, I know he is shooting straight with me and definitely knows what he is doing. Not that Orlando doesn't know what he is doing but Dave is a known and we have heard from his clients.
Two thousand is a little steep for me to gamble with unless I'm in Vegas.
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"The Perfect Contact Management Program (CMP) for the Insurance Professional" www.YourInsuranceOffice.com
877.633.0808
lol, I tried to make it smaller on the forum but I gave up. It was being a pain. I tried to get my graphic designer to make a site the would reach out of the screen and choke the person until the gave us their money but he said he could not do it.
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$2000 in adwords is nothing. The reason why is that we provide extremely good reporting for our clients. Traditionally we have stayed away from lead generation. We normally manage PPC campaigns for clients. 20% management fee, and $1,000 setup fee including keyword research and landing page setup and bid management. Clients tell us what kind of leads they want to go after and what their profit margins are on certain items, and markets and we go to town. I often feel like we should be charging our clients more with the profit they get. We do things totally different than most of our competitors. We only target terms that have a positive return for our clients. That means if you are only interested in marketing with more than a 5 to 1 return I ask what your expected return on a homeowners insurance client is, and we create a campaign that only bids on words that result in a 5 to 1 return. The big trade off for clients is volume. The lower the return they are willing to accept, the more profitable the campaign we can offer. Often times we can only offer 30 leads a month at 5 to 1 return but could offer 150 leads a month at 4 to 1. The large increase in volume more than makes up for the reduced ROI. would you rather make a 1000% return on one dollar, or 300% return on $3000 a month?
Nothing you said was unique, but (not to be rude) I have customers that would call me angry if they didn't get at least 50 leads a day from their website.
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You may have tried acessing the webinar. Adobe Connect Pro Crashed, We're Going to Reschedule It Later On Week.
Malcolm, have you picked up any clients from this forum? Seems to be an abundance of SEO experts here. Some of them have been tested and endorsed but many have moved on.
Malcolm, have you picked up any clients from this forum? Seems to be an abundance of SEO experts here. Some of them have been tested and endorsed but many have moved on.
Yes, I have clients on here. Some have worked with other "experts" that left them terribly disappointed, some have sites under construction right now.
Three of my customers on here have sites being delivered this week.
I have Malcolm working on a site for me right now, good guy, very honest and helpful. Gave me some good SEO tips, and supposedly plays a good game of poker.....though that has yet to be proven.
Malcom, I believe is in Chicago. I certainly hope his effort is better than the effort (cough cough) shown by Da Bears yesterday afternoon!
LMAO, I'm only visiting. I'll be back in FL before Thanksgiving. Just here to bid on a few projects.
BTW, I was playing a baseball game yesterday where they were discussing how much one guy was making on the combined scores (sports betting), so not all Chicagoans were sad.
I can completely understand that. I have checked some of Dave's work out. He absolutely knows what he is doing. I think we are a bit cheaper than Dave, but I am eventually hoping to fix that. One thing Dave has done right is spend time building relationships on this forum and he is now a trusted resource. I know that does not happen over night, but I am not going anywhere. Sooner or later if I give enough information out to the folks on the forum someone will request to try my services. At which point they will be extremely happy, and I will then have the ethos needed to continue building business from the relationships of this forum. One thing I can definitely say is that you absolutely should invest a few minutes into seeing how you can make PPC a part of your marketing strategy. The reason is it's flexibility. The timeline for implementation is in hours not in weeks or months as with SEO. I generally like to start clients on a PPC campaign so I can see which keywords have the highest conversion rates for their market. I then optimize their site and build the links using those words instead of generics like florida insurance quotes. The volume is great but a lot of the clients budget gets eaten up by non relevant searches.
In my never ending quest for the first client of this forum. Please feel free to ask as many questions as you can think of about internet marketing with regards to insurance.
Cheers, David Wolf
Originally Posted by Frank Stastny
That's where my $2k is going to stay. That is a whole lot of money to spend on something that maybe, sorta kinda, possibly might help.
I am having Dave Miller "play" with my websites, I know he is shooting straight with me and definitely knows what he is doing. Not that Orlando doesn't know what he is doing but Dave is a known and we have heard from his clients.
Two thousand is a little steep for me to gamble with unless I'm in Vegas.
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Originally Posted by Pangaea
Nothing you said was unique, but (not to be rude) I have customers that would call me angry if they didn't get at least 50 leads a day from their website.
Thanks for calling my post non unique. I always appreciate when someone feels the need to belittle a post that I spent a fair amount of time typing with solid information in it. It may not have been unique to you pangea, but that is because I am assuming you are an internet marketer. Im am not out to educate experts. I am hoping someone on this forum will find the post useful and understand what we do a little bit better. Just as well, when it comes to the number of leads produced by a website are you telling me that you have clients spending $1,000/month on SEO that are generating 50 leads per day within the first two months? I must be misunderstanding your post, please provide some context. If you can take that kind of budget generate 1500 leads per month with just a few month's I will hire you and quit what I am doing immediately. I could just have you do all the work and my clients would still be extremely happy.
Would you mind keeping the blows above the belt from now on. Thanks & Cheers
David Wolf
Last edited by OrlandoSEO : 11-10-2009 at 08:23 AM.
Reason: Posts merged
I can completely understand that. I have checked some of Dave's work out. He absolutely knows what he is doing. I think we are a bit cheaper than Dave, but I am eventually hoping to fix that. One thing Dave has done right is spend time building relationships on this forum and he is now a trusted resource. I know that does not happen over night, but I am not going anywhere. Sooner or later if I give enough information out to the folks on the forum someone will request to try my services. At which point they will be extremely happy, and I will then have the ethos needed to continue building business from the relationships of this forum. One thing I can definitely say is that you absolutely should invest a few minutes into seeing how you can make PPC a part of your marketing strategy. The reason is it's flexibility. The timeline for implementation is in hours not in weeks or months as with SEO. I generally like to start clients on a PPC campaign so I can see which keywords have the highest conversion rates for their market. I then optimize their site and build the links using those words instead of generics like florida insurance quotes. The volume is great but a lot of the clients budget gets eaten up by non relevant searches.
In my never ending quest for the first client of this forum. Please feel free to ask as many questions as you can think of about internet marketing with regards to insurance.
Cheers, David Wolf
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Thanks for calling my post non unique. I always appreciate when someone feels the need to belittle a post that I spent a fair amount of time typing with solid information in it. It may not have been unique to you pangea, but that is because I am assuming you are an internet marketer. Im am not out to educate experts. I am hoping someone on this forum will find the post useful and understand what we do a little bit better. Just as well, when it comes to the number of leads produced by a website are you telling me that you have clients spending $1,000/month on SEO that are generating 50 leads per day within the first two months? I must be misunderstanding your post, please provide some context. If you can take that kind of budget generate 1500 leads per month with just a few month's I will hire you and quit what I am doing immediately. I could just have you do all the work and my clients would still be extremely happy.
Would you mind keeping the blows above the belt from now on. Thanks & Cheers
David Wolf
Belittle? Above the belt? I'm just speaking facts.
Nothing you said you do is different than what everyone else does, even though you claim it is.
(just marketing babble IMHO)
And yes, I have one client here in particular that is actually ranking for that [generic] "florida insurance quotes" (he's there for several states) and it took five months and less that $1,000 for them to get there...
P.S. It's not you, it's me. I just have a thing for people who sell "SEO".
I can respect that. It PO's me too sometimes. that sounds about right. Except for what am I supposed to say that has not already been said a thousand times before. It just needs to be done.
"It's about getting quality backlinks"
"You need fresh unique content"
"It's all about anchor text"
These are all going to be the same. It just about getting it done. Our service is no different except for the fact that we focus on our clients instead of selling cookie cutter packages. If your service is quality that makes it different in itself. Who knows, we may work together one day.
I can respect that. It PO's me too sometimes. that sounds about right. Except for what am I supposed to say that has not already been said a thousand times before. It just needs to be done.
"It's about getting quality backlinks"
"You need fresh unique content"
"It's all about anchor text"
These are all going to be the same. It just about getting it done. Our service is no different except for the fact that we focus on our clients instead of selling cookie cutter packages. If your service is quality that makes it different in itself. Who knows, we may work together one day.
You wouldn't have any idea how articles I haven't written because it's been said over and over.
The tactics may be the same, the stratagem is where the cream rises to the top.
Which is why I decided to hold a Webinar next Monday, just for insurance agents...
One thing Dave has done right is spend time building relationships on this forum and he is now a trusted resource. I know that does not happen over night, but I am not going anywhere.
Lol. I guess I should rephrase that statement. I will stick around long enough to let a trusted member try our service at a deeply discounted rate in exchange for a non biased review. Or long enough to actually be of help to someone with questions. So far I am dodging bullets from the resident experts of the forum. Oddly enough the only reason I found this forum is the "astonish" lead generation thread because I had someone ask me about them.
Re: Lead Service - Shhhhh, Top Secret!!!
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