I have been in the insurance biz for almost 3 years but mostly with the P&C market. Recently I have expanded into Life and Health insurance and I was wondering how often I should call web leads. With P&C web leads I call a lot, usually a few times the day when the lead comes and then once a day for at least a week until I reach the person. Since Life Insurance is different beast should I call that often and if not what is a good call frequency that others have found effective?