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Buying leads is a strange thing.
On one hand, what is the offer that the lead is responding to? The most successful agents you are referring to... are doing a comprehensive planning-type approach... and using that approach doesn't work well with most leads. Not that it can't be done... but the lead already has an impression of what you do and what they think they want.
Also, there's the ethics of the lead company. I once used an appointment setting company that sent me pure junk. Not only was the lead not interested, they threatened to sue me if the calls didn't stop. This company completely misrepresented their services. Unfortunately it was so long ago, I don't remember the name.
If you're doing transactional sales, then leads may work for you.
If you want to do more of a fact-find and planning... then leads might not work for you.
Two completely different markets and approaches to consider.
On one hand, what is the offer that the lead is responding to? The most successful agents you are referring to... are doing a comprehensive planning-type approach... and using that approach doesn't work well with most leads. Not that it can't be done... but the lead already has an impression of what you do and what they think they want.
Also, there's the ethics of the lead company. I once used an appointment setting company that sent me pure junk. Not only was the lead not interested, they threatened to sue me if the calls didn't stop. This company completely misrepresented their services. Unfortunately it was so long ago, I don't remember the name.
If you're doing transactional sales, then leads may work for you.
If you want to do more of a fact-find and planning... then leads might not work for you.
Two completely different markets and approaches to consider.