Legal & General has taken the interesting step of launching a crowdfunding site dedicated exclusively to memorial funds – a la GoFundMe, but just for generating these types of funds. Their prime selling point vs. a site like GoFundMe is that Legal & General doesn’t take any of the money raised on their site while GoFundMe takes 5% of all funds raised.
It’s called ALittleHelp.com, and you can read more about it at the link below.
I imagine that in addition to providing a nice service, they may be thinking providing it for people presumably without life insurance may help generate awareness of the need – and that awareness plus the connection to Legal & General may lead to some sales.
Insurance Forums | New crowdfunding site exclusive to memorial funds launched by Legal & General