Originally Posted by GreenSky
It's been 6 weeks since he wanted life insurance. How serious a buyer could he be?
For life insurance, they could be very serious. It is a different mindset vs. MedSups.
A Limra study once showed that the average term life buyer does not make a buying decision until an average of 3-6 weeks after initially speaking with an agent.
I have a LTCI client who asked me about LI 5 weeks ago. I emailed her quotes and followed up twice, but she has just been "too busy" to talk it over with the husband and make a decision. She just called me this morning asking if I could meet to take apps later this week. So it will be about 6 weeks on the dot when I take the apps.
People see an immediate need for HI. They do not see an immediate need for LI... if they do they are probably uninsurable! lol