I want to offer some advice. But first I want to know how long have you been doing life insurance (and no I'm not trying to be rude)? You said you use to do p&c and mortgages and I get the impression from what you are saying that you are selling life like you do p&c or mortgages, basically offering people the best rate or quote or the best deal or bang for their buck.
If that's the case then you need to apply what dhk said, especially if your cold calling. You need to drum up some other interest as to why they should even be on the phone with you listening to you talk about life insurance as oppose to watching TV after just coming in from work.
If you don't want to do that and you are more comfortable the way you are doing it then you should do what wino said and get some aged leads. Your methodology might work better with people who already had some interest.
Also get your cold calling more targeted. Calling anyone with a pulse will become a game of time and chance or luck. Pick a group of people find a common thread and use that as your selling point.
Also remember your cold calling people and cold calling people in the NYC. Chances are a majority of those people were wasting your time and just jerking you around knowing they had no money to buy anything anyway so don't get discouraged by a low conversion rate. Especially since cold calling is like 100 calls equals to 1 sale type of scenario.
One last thing, people in NY are guarded as it is especially if your cold calling. Find something similar to them or familiar to them to bring their guard down during the convo. That way they may be more likely to meet with you for the appt.
If that's the case then you need to apply what dhk said, especially if your cold calling. You need to drum up some other interest as to why they should even be on the phone with you listening to you talk about life insurance as oppose to watching TV after just coming in from work.
If you don't want to do that and you are more comfortable the way you are doing it then you should do what wino said and get some aged leads. Your methodology might work better with people who already had some interest.
Also get your cold calling more targeted. Calling anyone with a pulse will become a game of time and chance or luck. Pick a group of people find a common thread and use that as your selling point.
Also remember your cold calling people and cold calling people in the NYC. Chances are a majority of those people were wasting your time and just jerking you around knowing they had no money to buy anything anyway so don't get discouraged by a low conversion rate. Especially since cold calling is like 100 calls equals to 1 sale type of scenario.
One last thing, people in NY are guarded as it is especially if your cold calling. Find something similar to them or familiar to them to bring their guard down during the convo. That way they may be more likely to meet with you for the appt.
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