What's the Best Target Market for Life insurance?

KidsGotHeart

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If you could pick the stats on all your prospects what would your target market be?

35, Married, kids, homeowner 50k?
 
Re: What's the Best Target Market for Life?

Best market is always 30-55 with a job.

Business Owners has been the most profitable for me average Life policy is about $5k in prem. All max funded IUL plans for past 10 years. Sold a but load of 20 Year Term to Businesses also for Buy/Sell, Key Man, etc.

It helps to own a payroll and merchant services company also....been doing that for over 20+ years.
 
Re: What's the Best Target Market for Life?

Wow a lot of different answers there. So when people say rich people is door knocking rich neighborhoods a good idea?
 
Re: What's the Best Target Market for Life?

Wow a lot of different answers there. So when people say rich people is door knocking rich neighborhoods a good idea?

No.......

Rich people are rich because they own a business. Door knock businesses. Rich people need life insurance. They have big mortgages, they need buy/sell insurance, they need key man insurance, they need to cover estate taxes, they need business succession planing etc etc. They need life insurance and lots of it.
 
Re: What's the Best Target Market for Life?

Farmers. Multi-million dollar policies to cover estate taxes and/or buyouts by kids so the farm isn't split up. I've known several agents over the years that did nothing but work the agricultural circles and make very good incomes.
 
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