Sell Them In Bunches Like Bananas!
You're going about it all wrong!
People of that age group hang out a one place the current generation doesn't - Libraries.
Put on some very generic Medicare Information Meetings at Libraries around where you live. It's easier than you think. Don't offer any food, just simple, easy-to-understand information about Medicare. Where it is, and what changes are coming about.
Get everyone to sign a sign in sheet, with their name and contact information. THERE'S YOUR LEAD! FREE, I MIGHT ADD!
Follow up with a phone call to see if they want any information, based on what you discussed.
These will lead to relationship selling.
Buying leads won't.