@IAOC - A number of our brokers are having very good success finding potential LTCi clients by using long term care specific websites from LTC Agent Websites
. Their websites are apparently optimized for search engines, mobile devices and converting leads. Business has picked up for the agents. Enough that we're thinking of paying for the service for the agents that don't have them yet. Hope this is helpful for you!
Originally Posted by IAOC
I've been reading this forum off and on for about the past 5 years. It is good to get different perspectives on the business.
After moving from a captive P&C company that sold LTCi, I moved to an independent P&C agency environment. While my focus is primarily on P&C, it appears that the LTCi market is under served. It is also an area that I have had some periodic success. I'm in a small rural community in the Midwest. Even though the LTCi market doesn't have a lot of engaged agents excited about the product (which I get), I'm still having a hard time gaining traction in this area in opening up the conversation to find potential clients. When I do have the conversation and layout the concepts for insurance funding options including traditional LTCi, Hybrid (State & Lincoln), and life insurance with a chronic illness rider (discounted), the clients are receptive and surprised by the funding options available.
As I look to move more into this area and specialize, can any of you offer suggestions on how to market to larger number in hopes of filling up the sales funnel? My goal is to have more conversations (which is what I enjoy and that I can bring value to the client), but I really am bad at the marking piece of the business. Any ideas will be appreciated.
If you don't want to share, that is fine.