Originally Posted by Winter
I have a phone book that is two years old and probably is just as good. Will that work for you?
Ten to fifteen years ago I sold a lot of Med Supps using the phone books in small towns in Missouri. I could pick out the ones who were seniors by their first name. Names run in cycles and the popular first names in the 20's and 30's are really no longer popular today.
Doesn't work nearly as well today as it did back then.
Your "phone book" is not "just as good" as purchasing a list of people between the ages of 67 & 78. People of those ages account for the vast majority of Med Supp sales.