Originally Posted by Res_Ipsa_Loquitor
I'll be honest, I don't really care what market I'm in. I have seen some one the board preaching about "sell only what you truly believe in," but I will sell anything legit (assuming there isnt an equally available better fit). Med supp seems like it would be pretty easy to sell, so too bad they have had rate increases in that area. Thanks.
A really big deal for me right now is that they give me some sort of lead support and or marketing support, because i don;t have tons of time to spend prospecting. If things go well, though, and it turns out I can actually turn a buck here and there then I won't mind spending time drumming up business.
I'm afraid if you don't know specifically what market you want to pursue, you will be very frustrated, always jumping from one hot idea to another, and not servicing your clients very well. Then you will leave the insurance industry.
First, do some research, and find what sector is most comfortale to you:
Individual Health
Small Group Sales
Large Group Sales
Senior Market
Asset Based Products (Annuities, etc.)
Second, do some research, and find insurance companies in those markets:
Blue Cross Blue Shield
World
Assurant
Bankers Fidelity
Genworth
Mutual of Omaha
Allianz
Then, take what segment of the population you feel most comfortable working with, and combine that with the insurance companies, whose products you easily understand, and can explain in layman's terms.
Thirdly, talk with other agents, where you live. Get a feel for the personality of each type of agent, what they like, what they don't like, and what they feel the future holds for the insurance industry.
These agents can be used in the future, as alliances in selling. If you have a prospect that would fit what another agent is selling, then you can start by "splitting" cases (except with health), as a way to get your feet wet, and learn the business.
Then, once you determine what your leading product will be, GET OUT THRE AND NETWORK, NETWORK, NETWORK. Brand yourself, so that when your associates and clients think of (insert specialty here), your name comes up.
I will not go into my feelings about leads vs. prospecting. John and others have had more of their fair share of my feelings about that. Suffice it to say, I go in another direction than most on this topic.
It is not a get rich quick industry, and requires many hours of reading Specimen Contracts, Brochures, and Outlines of coverage.
With that said, Good Luck.