Update...Thanks to all for sharing your thoughts
I've been working on this web thingy for only several months, oh yeah... with the help of Dave Miller doing
SEO work for my site. I really don't have a clue about what Dave does, he talks in laymans terms..no fancy line of BS..just clear, honest advice but I still don't get some of it

.But... I've done what was asked of me and... low and behold...i checked one of my main keyword phrases today and I'm on page freakin two of google

So I guess I'm saying that I'm one happy guy. I never would have imagined that I could move up so quickly with so much competition for the market I'm targeting.
Funny thing is, I can't remember ever being told it would be "easy" like many of the ads I see online. I was told it would take time and work...both of which I committed and wow !
Real Testimonial to Follow