This past year was our first year ever to stop all TV, Radio and newspaper advertising due to the current soft market. Among some of the other new directions we have taken in marketing, the radiused mailings have been producing very good results for us. Any of you who are looking for new avenues of marketing should consider looking into this. We've been working with a company called bk2 marketing and they have been very helpful in all areas of the process.
FYI: In our case, radiused mailings are mailings to the closest 50 neighbors to the client we just sold a private passenger auto policy to. The postcard actually says the name and address of the client we just wrote etc, etc. We added some testimonials from existing clients to spice things up a bit, and it is working better than we had hoped.
FYI: In our case, radiused mailings are mailings to the closest 50 neighbors to the client we just sold a private passenger auto policy to. The postcard actually says the name and address of the client we just wrote etc, etc. We added some testimonials from existing clients to spice things up a bit, and it is working better than we had hoped.