What's a Lead Worth?

I knock on doors 36 weeks a year, about one day a week. Love it.

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I've thought about door knocking myself, and even getting door hangers to leave behind if they don't answer. I was a land surveyor before I started selling insurance, and while I love selling insurance, I do miss the exercise.

AT&T and other Cable companies send out people to canvas door to door, so do my state representatives. I've seen videos from several final expense people who swear that they make over 100K/year selling door to door themselves.

What would an exclusive lead like that would be worth? You might start at $15 bucks, and raise the price with demand. If they're good leads, people will pay as the cost increases over time. If they're not goods leads, they'll go somewhere else, and you'll know you need to lower the cost.
 
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