Picking a Market

Vision · 06-30-2007, 02:43 PM

How did you pick the market you are in? Some love 65 and over, others major medical. What do you suggest?

senior-advisor-indiana · 06-30-2007, 02:52 PM

65 and over

salpro22 · 06-30-2007, 02:55 PM

Originally Posted by Vision

How did you pick the market you are in? Some love 65 and over, others major medical. What do you suggest?

Do you enjoy cold-calling or knocking on small business owners front doors?

Vision · 07-01-2007, 10:45 AM

What do you think? Cold calling sounds easier than getting in front of business owners.

salpro22 · 07-01-2007, 11:43 AM

Originally Posted by Vision

What do you think? Cold calling sounds easier than getting in front of business owners.

I think that 19 out of 20 agents do not enjoy either methods or simply cannot muster up the strength to put themselves out in in the open, so it is good sign that you are up for the challenge.

Atlas · 07-01-2007, 12:14 PM

I work the middle market. I get a few big cases per year. However 95% of my business is the middle market. It is a very under worked market and that is where the action is.

al3 · 07-01-2007, 01:38 PM

Originally Posted by Atlas

I work the middle market. I get a few big cases per year. However 95% of my business is the middle market. It is a very under worked market and that is where the action is.

Middle market in what? Health? Life? Annuity? All of it?

Al

senior-advisor-indiana · 07-01-2007, 01:43 PM

Aren't most people here in the "middle market" ?

Atlas · 07-01-2007, 01:52 PM

Al3,

All of the middle market for any products you listed. The numbers are there for more prospects and more sales.

Atlas · 07-01-2007, 02:05 PM

SAI,

" Aren't most people here in the "middle market" ? "

Yes you are right. Yet most in the nation are not working the middle market. They are all looking for the rich people.

James · 07-02-2007, 01:38 AM

Just an old saying, "Serve the Classes and Eat with the Masses, Serve the Masses and Eat with the Classes"