Also . . . bear in mind some carriers make it almost impossible. BX
GA has some stiff requirements and almost never honors AOR unless you are a major producer. Aetna will honor the AOR but continue to pay the original producer. Some carriers only honor AOR in renewal years which means you are working for next to nothing.
I have quite a few KP clients in Georgia that were taken over by AOR. Most of them applied direct to KP and could not get anything done dealing direct.
I also have some group clients via AOR. Other than KP, I see no reason for asking for an AOR on individual plans.