I had good advice, and got away from it a bit. I now only have one PPC term that I am using. When I have have time, I'll get good advice again and listen this time.
I had good advice, and got away from it a bit. I now only have one PPC term that I am using. When I have have time, I'll get good advice again and listen this time.
As I have seen a drop off leads being generated from my site through natural selection I have started a PPC campaign.
I am only doing it in my state.
I have not run a PPC in about 3-4 years.
Anyone recently run a PPC and if so what kind of increase did it bring to your site?
I am allocating $600 a month PPC. I know that is not very much but I am only doing it in one state.
Thanks
I ran a pay per click campaign in the past. It worked great for a couple weeks and the sales were coming in. Then nothing. I suspect that the competition just clicked on my ads until it was out of money.
I've looked into PPC recently and was amazed that key words like "life insurance". "term life", "term life quotes", or any combination are being monopolized by the big guys like termfinder.com (Efinancial), Matrix Direct. Select Quote, etc at a going rate of $20 to $28 a click. On the health side the same thing with big dot coms like EHealthInsurance.com paying $14 or more a click.
So I've wondered how do these companies pay so much money per click and still stay in business? Well I've gone on their sites and entered my info to see how it works. As soon as you hit apply now, even if you don't fill out the application an agent from the big dot com company will call you within the next half hour. If you don't buy right then it seems to get sold as a lead to some other agent, at which point I inform them I am an agent, so they can get their lead credit back on it.
So my question is, is it still profitable for a small agent to do pay per click, without trying to sell the leads you don't close to someone else? How do you track, stop or prevent someone from clicking you out of money? What are the other alternatives? I wish I had the answers.
I ran a pay per click campaign in the past. It worked great for a couple weeks and the sales were coming in. Then nothing. I suspect that the competition just clicked on my ads until it was out of money.
I've looked into PPC recently and was amazed that key words like "life insurance". "term life", "term life quotes", or any combination are being monopolized by the big guys like termfinder.com (Efinancial), Matrix Direct. Select Quote, etc at a going rate of $20 to $28 a click. On the health side the same thing with big dot coms like EHealthInsurance.com paying $14 or more a click.
So I've wondered how do these companies pay so much money per click and still stay in business? Well I've gone on their sites and entered my info to see how it works. As soon as you hit apply now, even if you don't fill out the application an agent from the big dot com company will call you within the next half hour. If you don't buy right then it seems to get sold as a lead to some other agent, at which point I inform them I am an agent, so they can get their lead credit back on it.
So my question is, is it still profitable for a small agent to do pay per click, without trying to sell the leads you don't close to someone else? How do you track, stop or prevent someone from clicking you out of money? What are the other alternatives? I wish I had the answers.
The Whole Landscape of PPC for Google has changed.
"Quality Score" is the name of the game. Most advertisers and Huge Advertisers will have many holes in their campaigns.
Competing against larger companies is not that difficult in todays "Niche Market"
Yes it is very possible for a small agent to run a successfull PPC campaign. If you dont understand the settings inside your campaign, you will lose money real quick.
Once again, I recommend having someone that really understands Google Adwords to the "T" and outsource this to someone to set up your campaign.
Its a Huge Learning curve that most will never understand or succeed. This can Cost you Big Money!!
Last edited by dmiller90 : 06-21-2009 at 03:22 PM.
The Whole Landscape of PPC for Google has changed.
"Quality Score" is the name of the game. Most advertisers and Huge Advertisers will have many holes in their campaigns.
Competing against larger companies is not that difficult in todays "Niche Market"
Yes it is very possible for a small agent to run a successfull PPC campaign. If you dont understand the settings inside your campaign, you will lose money real quick.
Once again, I recommend having someone that really understands Google Adwords to the "T" and outsource this to someone to set up your campaign.
Its a Huge Learning curve that most will never understand or succeed. This can Cost you Big Money!!
It's definitely something I'd like to learn more about.
I'm going to be blunt. I'll charge you about 1/3 of what Dave will charge you. You won't get a lot of prospects with my system...in fact, probably none at all. But I won't charge much.
I'm going to be blunt. I'll charge you about 1/3 of what Dave will charge you. You won't get a lot of prospects with my system...in fact, probably none at all. But I won't charge much.
Wow, what a bargain. Just think of all the money I'll save. Are you sure you can deliver on that promise or is this just a scam?
PPC Campaign
Linear Mode
