Thanks Dave. I too would rather just offer Anthem or Shield, but I get a lot of small group.. (I specialize in law firms because I speak their language and I'm anal they way they are!) and there is always one partner (or spouse) who has KP, loves it, and won't give it up.
I forget the ratios' but it is difficult to offer KP with another carrier unless you have a larger employee population. (I've read the Anthem and Shield UW guidelines a million times and can never figure out what the specs are.)
Lawyers really want "choice." For some reason they love being able to choose carriers... and have KP as an option. And they are willing to pay the higher rates. (Choice says they are getting their pricing under control and will be in the 8 to 12% higher range and not the 15 to 20 they are now in some areas.)
One thing with Choice is that they "give away" a dental discount and a vision discount and a hearing discount thing. It helps in making the sale, but not critical.
The big thing I find with Choice is that you don't have to go through a
GA... their direct people in San Jose are really good and very accessible. They also play nice with Word and Brown (obviously.)
Yeah, I know that Choice groups look like low-hanging fruit to other brokers who would come along and say "I can save you X percent." But my groups don't buy health insurance... they (for better or worse!) buy ME. They know I'm here 24/7 to answer a question or help with a new hire, etc. just like I'm doing today with one of the partners.
Also, I believe that 10 groups of 4 or 5 enrolled EEs is better than one group of 40 or 50 because if that large group bolts (or drops coverage) say good-night to the payment on your BMW! (Of course if you've been in this biz as long as Dave F., you have a whole fleet of BMWs!! I still drive my crappy 2004 Civic... zero to sixty in about two hours!)
I just got an email from the senior partner who says the gal with the pre-ex wants an
HMO... and there is no pre-ex with KP on Choice. So all is well that ends well. I don't even have to drive (100 mi) to San Francisco to enroll it as W&B will do it for me. If you own a nice suit, have a college degree (they always ask for some reason) and can speak in a full sentence, selling group to small law offices (with help from a good
GA)... is a nice way to supplement your IFP and life income.