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I am thinking of getting leads from Producer Pipeline. They seem to be one of the good ones. Anyone have thoughts on them? --John...


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Old 04-02-2008, 06:36 PM   #1
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I am thinking of getting leads from Producer Pipeline. They seem to be one of the good ones. Anyone have thoughts on them?

--John
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Old 04-02-2008, 06:47 PM   #2
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We have a deal with them though my association so I started buying their leads. Now, I just started two days ago - only received 7 leads so far but one deal submitted - another working. So far so good. I can get you a discount per lead. I have two other friends who have been using them - very good reviews.
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Old 04-05-2008, 06:47 PM   #3
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I suggest you fully inquire and understand their return rules, unisurables, and health questions. My recent experience has been not enough filters, for me.
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Old 04-05-2008, 07:19 PM   #4
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Originally Posted by healthagent View Post
Now, I just started two days ago - only received 7 leads so far but one deal submitted - another working.
Are you breaking your no leads in 2008 mantra?
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Old 04-05-2008, 07:21 PM   #5
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Originally Posted by ijerome View Post
I suggest you fully inquire and understand their return rules, unisurables, and health questions. My recent experience has been not enough filters, for me.
Not trying to critique, just interested.

How many of their leads did you try?
How much were they?
Were there enough per day?
How many other agents got the lead?
Do they have an on/off capability?
What was your closing percentage?
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Old 04-05-2008, 07:22 PM   #6
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I forgot to add...What colour socks do you wear on Tuesdays.
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Old 04-05-2008, 08:31 PM   #7
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Another broker in my office (last year) used them. He did not like return policy and wasn't impressed by the quality of leads. He said he made money, but not enough to keep using them.

Personally, I have never tried them.
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Old 04-05-2008, 08:48 PM   #8
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I tried them last year. Was not impressed. A friend said the recent quality has improved. I suppose anything is possible.
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Old 04-05-2008, 10:08 PM   #9
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Originally Posted by Chkndinner14 View Post
Are you breaking your no leads in 2008 mantra?
Not a fan of internet leads but a lot of people are. I'm recommending sources and arranging discounts for members but I'm not gonna recommend anything I haven't tried - so I'm buying leads from a wide variety of sources and tracking the results.
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Old 04-05-2008, 10:25 PM   #10
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Regarding producer pipeline results - among but best shared I'm getting. For some reason average age is much higher then other sources. Last 9:

1) '68 - '67 - 1 child
2) '58
3) '83
4) '67 - '68 - 1 child
5) '85 - '82
6) '81 - '72
7) '49
8) '54 - '46
9) '83

Youngest lead is 25. Also, out of the last 9 only 4 singles which I found better than average since these have no filters. I have two of these in underwriting - 2 out of 9 isn't bad and although they're shared, I don't know with who. None of these prospects were screaming about me being the "3rd" or "5th" agent to call.

I'm pleased so far. If results change I'll let you know.
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Old 04-05-2008, 10:33 PM   #11
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Originally Posted by healthagent View Post
Not a fan of internet leads but a lot of people are. I'm recommending sources and arranging discounts for members but I'm not gonna recommend anything I haven't tried - so I'm buying leads from a wide variety of sources and tracking the results.

Not a big fan either, although not the worst out there either.
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Old 04-05-2008, 10:40 PM   #12
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Well, there are horrible sources - trust me. I have two so far - just cannot get in touch with them. Call instantly, follow up - send emails, do whatever you want - they ain't answering. That can't be explained away when at the same time I have leads from other sources that are consistently better.

I also have two "praise the Lord" sources. Those are when most of the leads you get have answering machine messages: "PRAISE THE LORD!"
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Old 04-05-2008, 10:46 PM   #13
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John,

Closing 2 out of 9 is great, but too early to see the long term results.

I haven't bought any shared leads since Jan, but I am actually still have a few warm from the ones I bought from Nov to Jan.

I think I will start a new thread what is the average number of days from purchase of a lead to sale? It will be a wide range of answers. But I am interested in finding out.

Nothing wrong with internet lead if they are profitable.
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Old 04-05-2008, 10:51 PM   #14
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Absolutely too early to tell - 50 leads at least to gauge the true results. There are, however, absolutely the good the bad and the ugly when it comes to shared lead sources.
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Old 04-05-2008, 11:01 PM   #15
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Originally Posted by healthagent View Post
Regarding producer pipeline results - among but best shared I'm getting. For some reason average age is much higher then other sources. Last 9:

1) '68 - '67 - 1 child
2) '58
3) '83
4) '67 - '68 - 1 child
5) '85 - '82
6) '81 - '72
7) '49
8) '54 - '46
9) '83

Youngest lead is 25. Also, out of the last 9 only 4 singles which I found better than average since these have no filters. I have two of these in underwriting - 2 out of 9 isn't bad and although they're shared, I don't know with who. None of these prospects were screaming about me being the "3rd" or "5th" agent to call.

I'm pleased so far. If results change I'll let you know.
JOHN, HOW MANY ANSWERED THE TELEPHONE?
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Old 04-05-2008, 11:03 PM   #16
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5 - but I do call seconds after getting the lead. Again, too early to ascertain true results. Could come back on here in a few days saying it's evened out to 4 out of 20 answering.
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Old 04-05-2008, 11:06 PM   #17
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Originally Posted by healthagent View Post
5 - but I do call seconds after getting the lead. Again, too early to ascertain true results. Could come back on here in a few days saying it's evened out to 4 out of 20 answering.
Thanks,
That is about spot on then (for closing). I close at least half of the people who I am able to speak to. The ratio of people that answer the telephone is better than mine. 3 or 4 out of 10.

Last edited by Expat : 04-05-2008 at 11:11 PM.
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Old 04-05-2008, 11:49 PM   #18
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Well I have LeadPod going into effect next week - so we'll see how that game plays out.
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Old 04-06-2008, 09:23 AM   #19
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I'll be watching this thread with intense interest. You can never know too much about the various lead companies.
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Old 04-06-2008, 09:56 AM   #20
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One thing that will aways hold true is results do indeed vary by agent...within reason. And the reason is the area and competition. One agent might have a lead shared with 4 agents, another agent might have it shared with two.

It also does matter who's on the other end. If you think you're "the best" that's great - however, you might be sharing them with another agent with 10+ years in the biz. Imagine Somarco, Chumps and TX getting the same leads if they both lived in the same state - tough competition.

It's why an agent friend of mine can say "abc source sucks" while I've experienced decent results.

That all being said there's still a noticeable difference between companies in the way they're generated and the typical client - average age, how many singles vs families and even the prospect conveying any type of interest.

On what I call "bad" sources, prospects will say "I'm really not even interested in quotes." And that has to do with incentive marketing - as we saw with one affiliate on Ebay for HTQ touting winning a free vacation for filling out the quote form.

Although HTQ did a fantastic job by removing that link they, and other companies that use affiliates, will constantly have to hunt junk like that down and pray leads weren't generated already. Then agents are wasting their hard-earned money - affiliates make money, lead companies make money, the agent is screwed.

Any do these companies give credit if you call and say "hey, I had a bunch of leads state they had no interest in even getting quotes." No - they want to "research it." Great - and I'm out hard-earned money.

The affiliate system is completely out of control and there is almost NO WAY for lead companies to ascertain how traffic is routed to their landing pages.

For example, say I sign on as an affiliate - how would any lead company catch it if I started running radio ads touting "GUARANTEED ISSUE HEALTH INSURANCE FOR 19.95 PER MONTH!"

They'd eventually catch it - but not before agents wasted hundreds of dollars.

I'm working leads that are not driven by affiliate marketing and I see no excuse to use them. Volume? Why does any agent need 40 junk leads. If you cannot monitor and provide quality leads you simply tell new agents "sorry, but that territory is full."

It is what it is. If you can only generate and guarantee "400" leads in TX per day then that's it - 400. If you have requests for 800 I don't see the need to turn it over to affiliates that can't be controlled and dilute the quality.

I also don't see why lead companies simply can't employ the same tactics affiliates use but keep it in house where it can be controlled.

What's happened is simple; instead of increased demand raising the price, some leads companies have decided to keep the price the same but sell them to more agents and initiate affiliate programs. What happens then? Agent dissatisfaction.

What I would like to see instead is the price raised. Why would I want to pay $8 for 20 junk leads. Sell me 10 good leads for $15.

I don't see the lead companies beating the curve. Agents who don't understand ROI and business are gonna cancel at $5 a lead - especially if they have to pour through 30 leads to get a deal.

Senior established agent aren't gonna fight for junk - they understand ROI and don't mind paying $10, $12, $15 for a QUALITY lead.

So exactly what is the market for junk affiliate leads? Agent who don't understand money, want "cheap" leads - same agents who can't close crap anyways and cancel.

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