You have to figure out what your cap for leads will be. For me it's around $15 for a heavily filtered life lead. I will spend this COUPLED with a favorable credit policy for the ones that still get through. If I can't have both, I go elsewhere.
I agree with Somarco there is no such animal as an "exclusive" lead. Those sales reps are the ones I tend to say no thank you to as that is such a Bs thing to say these days. Internet and exclusive are words that don't go together.
I would say look it over and if it looks good to you, give it a try as long as the commitment is not too steep. The other thing to keep in mind about leads and lead services it is all location, location, location... as a lead service I may use and be happy with may be crap elsewhere and visa versa.
The one constant thing you can review a lead company for is crediting policy as that's the same everywhere. I just dumped insureme because they changed their crediting policy that basically tripled the real cost of leads from them for me. Not workable anymore, but others are.
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