RBC Express Term Success

SecureHealth1 · 10-11-2009, 04:58 AM

I am looking to start driving traffic to my RBC Express term agent website. I was wondering if anyone has done this with good results. I am looking to maybe have 8 to 12 approved apps come thru, I am hoping with the nock out questions that maybe 50% will get approved making the end result 8 to 12 issued? I have had pretty good luck in the past driving traffic to my fully underwrittin sites useing PPC, would just like to supplement income and not have to work the business... Any ideas on issue rate? thinking of spending $1500 to $2000 per month in PPC.

souldeux · 10-11-2009, 05:21 AM

If you're playing along at home, check out the underwriting requirements for the Express Term product (attached below). It's easy, easy, easy to issue. If your client can answer with no's, then you're going to get automatically issued.

I'd be surprised if only 50% of people who applied on your site were issued, frankly. There's only a two-year lookback on hospitalizations and the health questions are fairly light. If you're willing to drop the cash on the PPC campaign, then I think you'd see pretty good results.

For the record: I absolutely LOVE this product, and can contract agents to sell it. You can have it issued in less than fifteen minutes. If you want to sell this, drop me a line.

insuranceexec · 10-11-2009, 05:41 AM

Originally Posted by souldeux

If you're playing along at home, check out the underwriting requirements for the Express Term product (attached below). It's easy, easy, easy to issue. If your client can answer with no's, then you're going to get automatically issued.

I'd be surprised if only 50% of people who applied on your site were issued, frankly. There's only a two-year lookback on hospitalizations and the health questions are fairly light. If you're willing to drop the cash on the PPC campaign, then I think you'd see pretty good results.

For the record: I absolutely LOVE this product, and can contract agents to sell it. You can have it issued in less than fifteen minutes. If you want to sell this, drop me a line.

Nick, how hard is this for agents to put on their website?

souldeux · 10-11-2009, 06:47 AM

Originally Posted by insuranceexec

Nick, how hard is this for agents to put on their website?

The online application page can't be altered, so you can't customize your own RBC ExpressTerm page and throw it up as a unique homepage - every agent's ExpressTerm page looks the same. You can put your ExpressTerm application page as the target of a PPC campaign and very easily send traffic to it.

If you have a website already, adding this product is as simple as adding a link to your RBC ExpressTerm application page. You cannot embed the application into your website - you must send them to the RBC page, but you will get credit for the application. Tracking is embedded in your unique URL.

In other words, it's as easy as it gets.

SecureHealth1 · 10-11-2009, 06:43 PM

Great info Thanks!!! Do you think RBC's rates are competitive compared to other Non med online companies? I really only notice HSBC as the other big one..Also with the RBC, are you notified when someone runs a quote or just when they apply?

souldeux · 10-11-2009, 08:40 PM

Originally Posted by SecureHealth1

Great info Thanks!!! Do you think RBC's rates are competitive compared to other Non med online companies? I really only notice HSBC as the other big one..Also with the RBC, are you notified when someone runs a quote or just when they apply?

Yes, they're competitive across the board. They're especially great against young (45 and under) smokers, a niche that RBC excels at no matter the product.

You're not notified when they run a quote, just on the application.