I am one of the Insurance mavericks, and I'm not an expert on stem cell or Off shore drilling
The information we share is from our experience as insurance agents.
It is definately NOT billboards, tv commercials and radio spots.I totally agree, that's nonsense for the majority of information.
The way I've been successful is by:
1. using the internet (not buying leads, but generating your own qualified leads),
2. direct mail (effective direct mail, not just blasting out postcards to thousands of names),
3. Power positioning, celebrity expert positioning, Ie. the clear expert in your niche.
4. niche marketing; not TRYING to be everything to everyone
5. Effective customer nurturing, relationship building with an entertaining and fun client newsletter. This creates referrals, higher retention and more cross selling opportunities.
These are a few of the things we share. Plus EVERYTHING we've put out is totally free.