Let me try to help and make sense about the Video.
No Pro, but will help!
First,
Stompernet is the Real Deal, complicated to most but the real deal!!!!
Andy Jenkins and Brad Fallon created this group, and have put together a group of individuals that are the best in the business. Andy has since left the group and Brad Fallon is now the Owner and President.
Both of these gentleman built million dollar e-commerce businesses using these techniques.
Andy made his first million by writing the book,
Yahoo Store Profits.
Andy Jenkins is the owner of
Medieval Weapons - Swords, Knight Armor Costumes with a Top Position for the Term
"Medieval Weapons"
Brad Fallon, is the owner of
www.myweddingfavors.com which is #1 in Google for the Term
Wedding Favors.
Another one of his millon dollar e-commerce sites
www.cornerstorkbabygifts.com. Ranked #3 in Google for
Baby Gifts, which that term alone gets 175,000 exact searches per month.
Now to make sense of the video.
What the video is trying to explain, but in very complicated terms, is the difference between how some Search Engines determine the "Best Page" using
LSI (Latent Semantic Indexing)=(Words on the Page) and "how" Google combines not only just the
"Words on a Page" but uses a system called
"Referential Integrity"
Google has learned that "
just having the words on the page" does not provide the
best results based on the keyword searched. Hence, sites that use keyword stuffing, this is why this still works with
some Search Engines, but also why people use
Google more than any other search engine.
The Results are Better!!!!
Basically Google reviews all the pages that it has in its index with these words=Keyword Phrase Searched. Then it takes in consideration the number of "Links"
internally and
externally that has that exact phrase as the Link (Anchor Text) = the words that make up the link, that are clickable.
Take a look at Brad Fallons
Wedding Favor Website and see how the relevant keyword phrases are linked from one page to the next. Also review his footer as an example of proper Structure for Google to follow the relevant Links to the appropriate pages.
This shows you exactly why you should never use the famous
"Click Here" link that I see so much on insurance websites. Unless you are wanting to Rank for
Click here,
I will discuss external linking later,
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