Seo, Blog, Content Question

CHUMPS FROM OXFORD · 02-04-2009, 09:56 PM

Hi. How are you? "Curb Your Enthusiasm" is my favorite show.

I have a dilemma. I was going to write a piece for my blog. I don't write enough (just 2-3 articles per month). I know. I know. I'll double that from this point on.

Anyhow, I'm going to write a short piece on HSAs, and some of the best options in Ohio. I wrote an HSA article about 10 months ago (Health Savings Accounts (HSA) explained… | Ohio Health Insurance).

I would like to delete that article and just add a more current piece. But I notice many blogs keep their old articles and keep adding. Is there a reason for that?

Any ideas are appreciated.

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souldeux · 02-04-2009, 10:50 PM

The two big reasons:

1. Content is awesome. The more stuff you have on your website, the better (so long as it's real content -- not just fluff, not just the same post over and over on different pages, and not just pages and pages of nothing but keywords awkwardly stuffed into paragraphs). Content gets you indexed, and the more content you have related to a specific topic the more search engines tend to think you know about that topic.

2. You're using Wordpress. That means your internal linking structure is highly automated -- pages link to one another sort of willy-nilly, what with all of the "related posts," "recent posts," "most viewed posts," etc. type of things Wordpress includes. All of those links are fantastic because they make your whole site very, very easy to navigate by search engines. However, if you remove an article, you can end up with a lot of broken links, a lot of accidentally generated pages, and as a result search engines will have a harder time indexing your whole site. That could negatively impact your ranking.

CHUMPS FROM OXFORD · 02-04-2009, 11:12 PM

OK. I was wondering about the chance of broken links. I guess I'll just add a new article, but keep the content a bit different from the first one.

Thanks for the help. I appreciate it. Two Falcons tix are on their way.

Alston · 02-05-2009, 12:02 AM

There are few reasons for deleting a blog post.

Either edit the old one or add a new one. It is usually better to add a new one.

CHUMPS FROM OXFORD · 02-05-2009, 12:21 AM

So...hypothetically...what happens if your blog is seven years old and you post almost every day.

That's about 2000 posts or more. That's OK, I guess?

Alston · 02-05-2009, 01:37 AM

Originally Posted by CHUMPS FROM OXFORD

So...hypothetically...what happens if your blog is seven years old and you post almost every day.

That's about 2000 posts or more. That's OK, I guess?

Yep. Sometimes more is more.

beatuplunchbox · 02-05-2009, 01:48 AM

One thing I learned recently is also to put a text link to your blogs title page. As the post get older a lot of times they start getting higher page rank than your newer posts, this will transfer some of that to the title page as time goes on. It will also make that second page come up underneath the title page in the search results.

dave74 · 02-07-2009, 09:26 PM

I hate writing myself otherwise I would have a blog.

sunkist219 · 02-08-2009, 04:06 PM

Originally Posted by dave74

I hate writing myself otherwise I would have a blog.

You don't always have to write content yourself - you could "reblog" which is basically you saying "Sally wrote a really neat post today on Health Insurance, you can see her article here..." It takes 5 minutes and you can still get the opportunity to get some keywords in there. This guy did it with one of my posts - Get Auto Insurance » Blog Archive » 8 Ways To Lower Your Auto Insurance Costs

dave74 · 02-08-2009, 04:53 PM

I could just write short posts with keywords in them. Some agents on here write really well an ability I wish I had.

Alston · 02-08-2009, 05:42 PM

Originally Posted by dave74

I could just write short posts with keywords in them. Some agents on here write really well an ability I wish I had.

Rightings us kill. Ewe ken dew wit. Jest were cat tit.

dave74 · 02-08-2009, 06:09 PM

lol

somarco · 02-08-2009, 06:10 PM

Jest were cat tit.

I was doing OK up to this point . . .

dave74 · 02-08-2009, 07:07 PM

Bob, how is your new site doing so far?

somarco · 02-08-2009, 08:26 PM

Thx for asking, Dave.

I am pleased. Since 1/28 when I installed tracking software, I have had 187 visitors including 119 unique.

I am averaging one new prospect every two days and have made 2 sales from the site so far.

dave74 · 02-08-2009, 08:33 PM

Thats great! Nothing like health insurance leads that come to you. I am trying to get my site to bring in customers. Hopefully it will happen soon.

SoCalBroker · 02-08-2009, 11:57 PM

Great thread ...

Be sure to get some SEO plugins for your blogs.

PlatinumSEO and/ or AllinOneSEO. Look into Silo'ing

You want to make sure your PermaLink structure is set to ...

Select Custom Structure | /%category%/%postname%/

For example - your URLs will come out like this now:

/blog/premium-content/newsletters/how-to-get-1200-referrals-in-one-day/

But you all prolly knew that already.

What are you guys using for Opt In forms and do you all have an autoresponder service?

CHUMPS FROM OXFORD · 02-09-2009, 07:20 AM

"PlatinumSEO and/ or AllinOneSEO. Look into Silo'ing

You want to make sure your PermaLink structure is set to ...

Select Custom Structure | /%category%/%postname%/

For example - your URLs will come out like this now:

/blog/premium-content/newsletters/how-to-get-1200-referrals-in-one-day/

But you all prolly knew that already."

I hate to say...but I have no idea what any of that stuff is. Maybe you could explain further.

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dave74 · 02-09-2009, 09:47 AM

Chumps, check out this link on permastructures. It allows you to have more keywords displayed into the URL.

WordPress SEO Tutorial: The Best SEO Permalink Structure ~ WorPress SEO

CHUMPS FROM OXFORD · 02-09-2009, 10:21 AM

Thanks. I will check that out.