Insurance Agent Forum

[sunkist219]

I read an interesting article this morning that says you should only target 1 keyword per page of your website. It makes a lot of sense, but I've read other places tell you to target 2 or 3. How many search keywords can I target per page? - Search Engine Guide Blog

What do you all do?

[YouGotMyMoney]

Are you asking about targeting highly similar keywords like:

Health Insurance Quotes
Individual Health Insurance Quotes
Family Health Insurance Quotes

[dmiller90]

Originally Posted by sunkist219

I read an interesting article this morning that says you should only target 1 keyword per page of your website. It makes a lot of sense, but I've read other places tell you to target 2 or 3. How many search keywords can I target per page? - Search Engine Guide Blog

What do you all do?

Serious Question: How can you be providing a service for SEO and be asking these basic questions about Keywords and SEO in general.

Not a very good way to promote your service or show credibility. Just a thought.

[sunkist219]

My goal on this forum definitely isn't to promote my services, it's to learn about what is working well for insurance agents in their marketing. I was just trying to get ideas and share an interesting article.
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Originally Posted by YouGotMyMoney

Are you asking about targeting highly similar keywords like:

Health Insurance Quotes
Individual Health Insurance Quotes
Family Health Insurance Quotes

Yeah, I think the article is basically saying that you should pick 1 of those and use it as your primary focus (in your link building etc.). I think it was referring to keywords that mean the same thing but are phrased differently like "car" vs "auto" or "TX" vs "Texas".

[beatuplunchbox]

I usually target one key phrase (or longtail keyword that contains three or four words) per page or blog post. The other relevant words and phrases within the page or post will get picked up along with the main key phrase. Keeps things from getting too complicated.

[Title Insurance Tampa]

I would say according what ever i read and feel till now is minimum or maximum is 2 keyword targeting per page.

[Alston]

A lot of SEO depends on your competition.

It is easier to get a page to rank well for one phrase than multiple phrases. However you can target dozens of keywords on the same page if you are really good at picking long tail low competition keywords and Google "likes" your site.

You've got to know whether you are a big dog or a puppy relative to any phrase you might target. If you are a puppy you should probably target one or two phrases per page or figure out how to become a big dog relative to more phrases.

[beatuplunchbox]

So that's why I feel like a half grown mutt...

[dmiller90]

It really has nothing to do with "How Many Phrases you Target", but for the record you should target at a minimum (3-5 Main Keyword Phrases per Page).

Everyone has access to Keyword Discovery tools or software that will produce a list of "keyword Phrases"--Most have no idea what to do with the data once they have it or how to locate the "Low Hanging Fruit" that converts. Most refer to this as the "Long Tail" but honestly have no real idea what this means.

In reality the only way to know for sure what keyword phrases convert to sales is to run a PPC campaign. Whole complete different complex subject:

Most will target the "Highest Traffic Keywords" they can find and think they have found the "Holy Grail" and will be rich in 30 days.

Well as they spend days and months, building content, submitting articles, writing blogs, building links, blah, blah blah, blah, they still cant seem to locate thier site anywhere on the search engine results page.

Then for a lucky few that hang in thier, after months and months their web page shows up for this high traffic phrase. They are impressed, they show their Family and even run and show their neighbors and friends of their success.

Problem -- High Traffic-- Broad Terms--High Competition-Low -No Sales

They may get a few leads, but nothing is really converting, just traffic, surfers, no intent. They just cant figure out why?

Stats: 85% of searches are informational only. 15 % are of commercial intent.

The best advice I can give anyone is this, Unless you study this and do this for a living nowdays, (Not meaning reading some blog or some SEO forum of the greatest and latest technique).

Do yourself a favor and just hire a professional that understands how to optimize and market your site to produce relevant buying customers on a daily-monthly basis, this is not a guessing game anymore like it used to be.

I get to meet so many interesting people everday that are realizing how important it is to be able to bring relevant traffic to thier websites, no matter what the market.

I was just contacted last night from one of the owners of the "World Hunting Group" and the TV Show Relentless Pursuit. This should be fun! Not a Hunter, used to shoot a weapon, just didnt hunt animals, well human ones! but I get it.

[Alston]

Originally Posted by dmiller90

Most refer to this as the "Long Tail" but honestly have no real idea what this means.

I think long tail refers to the data points on the right side of a graph where the data points are in reverse order of value. (In this instance keywords in reverse order of traffic generated.) It looks like a bell shaped curve graph cut in half. The data points to the right of the bell might be called a tail.

Low hanging fruit is what we really should be targeting (especially if we are puppies) as Dave implies.

Technically not all long-tail is low competition and not all long-tail will convert. However when most people in the SEO community use the phrase long-tail then mean low hanging fruit (phrases with low competition and good conversion rates).

[dmiller90]

Originally Posted by Alston

I think long tail refers to the data points on the right side of a graph where the data points are in reverse order of value. (In this instance keywords in reverse order of traffic generated.) It looks like a bell shaped curve graph cut in half. The data points to the right of the bell might be called a tail.

Low hanging fruit is what we really should be targeting (especially if we are puppies) as Dave implies.

Technically not all long-tail is low competition and not all long-tail will convert. However when most people in the SEO community use the phrase long-tail then mean low hanging fruit (phrases with low competition and good conversion rates).

I think long tail refers to the data points on the right side of a graph where the data points are in reverse order of value. (In this instance keywords in reverse order of traffic generated.) It looks like a bell shaped curve graph cut in half. The data points to the right of the bell might be called a tail.

Not sure what that paragraph meant, Confused me, Spare me the explanation. Way too Deep for me.

No actually the puppies are targeting the "Broad High Traffic Keywords" You just think they are the dogs. Pups run around all day licking thier nuts, and chasing fly's and accomplish nothing. (Except burning Energy and Time)

The real Dogs lay in the Shade and understand that low hanging fruit (Commercial Intent Keyword Phrases) is where you can rank fast and convert at the highest level. Less Energy (Wiser)

[sunkist219]

Originally Posted by dmiller90;161391
[B

Problem -- High Traffic-- Broad Terms--High Competition-Low -No Sales[/b]

Very true. I've found the same thing!

[The Wise Buck]

Regarding SEO, I believe this is an area worth outsourcing. As with anything the key is to find someone that can produce results.

I've never had the desire to learn SEO although I do not discount its value.

Mike

[joshril]

Originally Posted by sunkist219

I read an interesting article this morning that says you should only target 1 keyword per page of your website. It makes a lot of sense, but I've read other places tell you to target 2 or 3. How many search keywords can I target per page? - Search Engine Guide Blog

What do you all do?

1 keyword phrase per page.

[daryllenriquez]

Not everyone certainly agrees with using a single keyword. 2 - 3 will do, i don't want to limit with just one term specially if the page's content is quite broad.