Seeking advice from veteran P&C agents
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Hello all,
New to the forum and am seeking advice from some vet agents.
I am a marketer for a large life brokerage. My goal for 2008 is to bridge the gap between independent P&C brokerages that don't offer life products to their clients or market it to their client base consistently. This is more of a research question for myself and I was trying to think of all the reasons why brokerages DO NOT do it. I am seeking input into this matter so I can build a program that works.
Below are some of the reasons agent's I've spoken to expressed:
* completely different sale that they are uncomfortable with
* time intensive - very busy with their regular daily operations
* fear of unknown with no life ins. experience
* lack of product/marketing support
Again, I am hoping some veteran P&C agents could tell me why you personally haven't sold life. And for those that have what HAS made the difference for you to cross-sell. Thanks in advance.
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