Don't launch into a "pitch" where you're talking most of the time. In fact, if you're talking during the entire conversation you probably don't have a deal. If they're talking during most the conversation you have a deal.
How do you get them to talk? You have to find the problem. If there's no problem there's no deal. You can't get some people to put three words together on the phone. That's because although they'd like to lower their rate, they're comfortable with the rate they're paying and have relatively low interest.
When I'm on the phone with the prospect I quickly try to find why they're interested in getting health insurance. They'll have one of three problems:
1) They don't have coverage
2) They're paying too much
3) They don't like their plan
You MUST get them to complain about one or more of those items. If they don't have coverage, but you don't convey that it's a concern for them you don't have a deal.
NO DEAL:
You: "Do you have coverage now?"
Client: "No."
You: "How long have you been without coverage"
Client: "Don't know. I while I guess."
DEAL:
You: "Do you have coverage now?"
Client: "No, and I can't believe I don't. I've always had coverage but I left my job and couldn't afford
Cobra so I really need to get coverage.....on and on and on....."
Get people to talk. Get them to talk about their doctors, what they have now, what they like and don't like about it, etc....You should be asking questions, not launching into a sale pitch.
You can't recommend a product anyway until you do an extremely detailed pre-screen. How are you going to recommend a plan without asking if they have doctors that need to be in network?
In a nutshell for successful telephone sales: ask questions and shut up. After that, recommend the product and tell when why you're recommending that product.