It's all organic. Pretty much targeting prime auto insurance shopping keywords the same as a PPC person would do. I get around 70% of visitors to at least start a quote and about 40-50 % of those to complete it.
Some of my pages rank for less targeted terms by accident, so those pages probably get about 40% to start a lead and convert at around 33% of quote starts.
Years ago I was a PPC guy and the margins were rough. Now my only costs are hosting and a few hundred dollars of paid links/month. It's much better, but the end will come sometime and google/yahoo will stop being in love with my site. (yea, it's one site for the most part. Others are incubating and climbing) Then, I'll probably have to re-learn the PPC game. Whether you are a PPC guy or an organic guy the key is to stay ahead of the curve as things change constantly.
Read some good
SEO primers, then forget most of the advice you hear/read. Study what is working today. Do a search for some of your target phrases, then analyze why the resulting sites are ranking.
I'm not an expert by any means... just seem to be riding a good wave for the past year that will someday crash. Since I don't play in health insurance at the moment and apparently many here do... I would be happy to break down what is causing (in my opinion,fwiw) some health insurance sites to rank well if anyone cares. If you want me to... just post a message asking me to... and perhaps start a thread about it.
Re: Selling Leads Question
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