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Was curious what lead piece was good on generating inbound calls, rather than the traditional card that is mailed back in. This is for Med Supps.
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Was curious what lead piece was good on generating inbound calls, rather than the traditional card that is mailed back in. This is for Med Supps.
With a return rate of .5%, you would only receive 5 leads per 1,000 mailed. Can't make money that way. Were your mailings for Med Adv or Med Supp? Where would you direct your future mailings---t65 for med supps, med adv or forget this market and target 67-72 age group for med supp?
My mistake, chazm. You're getting calls, not reply cards. Ok, I agree with you but wonder how u can get .05% to call? It's such an aggressive approach i'd assume it would scare people out of responding. If u can do it, great for you.