So you are optimizing your conversions when prospects go to your site and see higher priced carriers then when the look at someone elses?
Counting on the automated emails to get their attention.
When they see the same plans and rates they see elsewhere many go somewhere else. No problem. Don't need/want tire kickers.
But if they read my automated emails, including one that hits their mailbox within seconds of seeing the quote results, they know I am more than just rates and a pretty face.
Some folks find my quote engine landing page and never see my site. Others find my site, get a chance to "know me", then get a quote.
If they read my emails I tell them there are more than 200 rates and plans, not just the 30 or so they see on my site or anyone else's site.
In all the years I have had a quote engine, including U65 health and Medicare, I might have had 10 people sign up and never talk to me. Most of those were U65.
Those commission dollars spend too, but that is not the type of client I want.
Some folks want policyholders. I want clients.
Aflac? Yeah probably not. But showing 4 over priced carriers is not going to optimize your conversions.
Where is AFLAC selling Medigap? Guam? (I realize you are responding to zombie. Guy must have a wayback machine).
Showing 4 overpriced carriers doesn't bother me. If they want to buy one of those plans they don't need me and I don't need them.
I don't need or want high volume sales. That's the nice thing about tenure in this business. I can still make my house payment (only 32 more and it is mine) even if I don't make a sale this week.
people are not aware that using the quote engine will generate a lead for an agent, they may be more likely to use the quote engine.
Far too many of the sites with forms or quote engines are lead gen sites where the information is sold to about 4,000 agents. Makes it difficult to cut through the clutter but the very first email they get from me has in the subject line STOP THE PHONE CALLS
Usually get's their attention.
So does the one they get if they never open my email, never answer the phone (or give me a bum number), or never return my call. Then they get an email that says CLOSING YOUR FILE. I go on to tell them I am firing them (but a bit more politely) and if they want my help they know how to find me.
When you have someone entering fictitious info on your site that gives them a crappy quote, do you think they call you or the site that gives them a better quote? QuoteIT offers direct enroll with your agent number for a number of carriers. Not sure that would ever happen but would be nice.
If they give me bogus info they are dumped right away. I don't need that kind of disrespect.
Frankly at that point I don't care what they do as long as it isn't with me. I won't hesitate to fire them and never look back.
When I used Quotit for U65 I did pick up a few folks direct. Most bought BX. SUCKER!!!
It would be nice to have a system like Bevo where thousands of people go to his sites every day and buy without ever talking to him. But I don't have his advertising budget, rumored to be over $250k per year, to generate sales.
Nice guy. Spends most of the time posting pics on FB of where he is vacationing with his family that week. He even makes sales while he sleeps.
What a country!