There are any number of reasons why people won't buy. Some of them make sense, some don't.
In the lead generation step we hear all kinds of excuses.
The list goes on.
But I heard one this week that caught me by surprise. A lady visited my site and ran a quote for Medigap plans.
When I called her she said she didn't need coverage because she is engaged.
I almost asked "Engaged in what?" but I held my tongue. Instead, I just said "Engaged?"
Yes, I am engaged to a man and I just found out he can write my Medicare coverage.
More questions run through my mind.
Did you just get engaged in the last few hours? If you don't know he writes Medigap insurance, what else don't you know about him?
But instead, I simply asked "So why did you go to my site?".
"Because I wanted to see what you had to offer".
In the lead generation step we hear all kinds of excuses.
- I don't recall sending that in.
- I changed my mind.
- I already bought.
- I don't need it any more
The list goes on.
But I heard one this week that caught me by surprise. A lady visited my site and ran a quote for Medigap plans.
When I called her she said she didn't need coverage because she is engaged.
I almost asked "Engaged in what?" but I held my tongue. Instead, I just said "Engaged?"
Yes, I am engaged to a man and I just found out he can write my Medicare coverage.
More questions run through my mind.
Did you just get engaged in the last few hours? If you don't know he writes Medigap insurance, what else don't you know about him?
But instead, I simply asked "So why did you go to my site?".
"Because I wanted to see what you had to offer".
