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For next year I'm planning on offering telemarketed Medicare supplement leads and looking for some feedback.
The concept is telemarketed Med supp leads would be that the agent would be paying for time/dials vs per leads. Odds are the average cost per lead (someone who tells a telemarketer some of their information and asks for someone to call them back about saving money on their Medicare insurance) is probably going to end up around the $10-$25 range, but it's just like direct mail in the sense that you can get a great response rate or a low response rate. The leads are about as exclusive as they come and are only sold once. There would certainly be some garbage in the mix such as folks on tricare or that won't qualify on health, but overall an agent looking to grow their renewals could probably stay quite busy for about the cost of dropping 1,000 piece mailer every week.
Specific questions for active Med supp agents:
What would you be willing to pay on a fixed per lead cost without any filters for exclusive telemarketed leads?
What type of an ROI would you expect relative to FYC?
What is your monthly/weekly budget for leads?
How much business do you do over the phone/internet?
The concept is telemarketed Med supp leads would be that the agent would be paying for time/dials vs per leads. Odds are the average cost per lead (someone who tells a telemarketer some of their information and asks for someone to call them back about saving money on their Medicare insurance) is probably going to end up around the $10-$25 range, but it's just like direct mail in the sense that you can get a great response rate or a low response rate. The leads are about as exclusive as they come and are only sold once. There would certainly be some garbage in the mix such as folks on tricare or that won't qualify on health, but overall an agent looking to grow their renewals could probably stay quite busy for about the cost of dropping 1,000 piece mailer every week.
Specific questions for active Med supp agents:
What would you be willing to pay on a fixed per lead cost without any filters for exclusive telemarketed leads?
What type of an ROI would you expect relative to FYC?
What is your monthly/weekly budget for leads?
How much business do you do over the phone/internet?