Originally Posted by Chazm
Why would you have these leads? And why only for a month?
Nothing is free. Are you wanting people to contract under you?
What do you consider a lead?
Please don't PM. You can respond here
Thanks for the question.
I'm an online marketer. Since 2012 I have run a website that pulls in tons of targeted search traffic for senior insurance in all states, counties and cities.
This year my website will have 330,000 senior visitors. That does not sound like a lot of traffic, but it's all organic, not paid, and over 90% of my traffic is direct to specific insurance information (e.g., Humana Gold Plus H5619-016 in San Diego County).
I have never tried generating leads because income has been terrific from ad clicks. In the past few years I've had several large insurance agencies with huge online sites approach me about selling leads. I have resisted because I hate what it does to seniors. They sell the leads to multiple parties and the seniors are bombarded with calls, emails and junk mail.
On the last lead gen pitch to me it was pointed out that the ads on my site are all going to landing pages doing exactly what I despise. So why not generate leads myself?
Back to my original statement... Because I hate what it does to seniors.
Then it came to me, "Why not figure out a better way?"
My goal going forward is to match seniors with agents by knowing what a senior wants and what an agent is contracted to write. By matching the two, it's a win-win, at least in my mind.
I'm giving away the leads because I have no idea if this experiment is going to work. If it does, I have no clue how hard it will hit my advertising revenue (if at all). I offered free leads for a month because it will take me that long to get a basic understanding.
Now this thread smacks of commercial intent, which wasn't my intention at all. I simply want to give away leads I produce while I figure out if I can better serve seniors.