Stonebridge Life Canibalism?

[thomasm]

Will Stonebridge call your Med Supp clients to sell them their Direct to Consumer FE product?

 

[Newby]

Will Stonebridge call your Med Supp clients to sell them their Direct to Consumer FE product?

Never say never. I would always be a little careful with any company that sells products direct to the public. If they are a great choice I would still sell them. If there are others just as good I would favor companies that don't bypass agents.

 

[yaknow1]

If they are JC Penney credit card holders they will (already do) receive SB solicitations with frequency. SB has a lot of mail/phone campaigns that focus on cross-selling current customers.

As to whether they have a specific campaign for FE to MedSupp? It's possible; they have several call centers and mail campaigns. Even if Med Supp customers aren't specifically targeted, they will likely receive SB solicitations by virtue of overlap from SB's other campaigns.