- Thread starter
- #11
- 283
You'll have AEP spikes and maybe even a few weeks of no apps.
Are you planning on targeting T65 with your DM leads or a different segment of the market?
Thanks will try to not analyze so much.
I'm planning to only do Medicare Supplements for next year.
----------
A= You are thinking too much. Just go sell all you can sell. Quit guessing what's going to happen.
B= Your lead cost will be much lower than that. $30 would be a horrible response on Med Sup leads. They respond much better than that. Should be in the area of $20 per lead.
Thanks will try not to analyze so much.
I now have some numbers to target as far as lead costs.
----------
I agree with the overthinking.
I disagree with the cost of a lead. I stopped doing direct mail when the response dropped to about 1%. But even if using 1.5%, at a $450/K mailing, each lead is indeed $30.
Unless the response rate is over 2%, the lead cost will certainly be over $20 each.
Rick
Thanks will try not to analyze so much.
& will watch my lead costs.
----------
It's PRE-AEP.
Just Sell. Then Sell more.
Med Supps going away you say? Convert your worry time into selling time.
If you're over-thinking this much what's going to happen at game time?
P.S. - Don't spell like a teenager texting her BFF. Have some respect.
I will try to stop analyzing so much.
Just do it. Thanks Have appreciated your advice on this and in the past..
In AF I was pretty much promised a pilot slot until Congress cut number of slots available & I didn't get one. Congress IMO changed the rules mid game. So I'm not counting on med supps being around for next 30 years.
Stop worrying and start selling is good idea. As others have stated sell med supps with cross sell of FE.
Teen age girl texting. I thought people would get a little entertainment out of title. I'll consider little more professional in future.
----------
Cross-market final expense to every single med supp you close and that can help keep your pockets full first year while you're building your med supp renewals for the latter years.
Alternatively, why not flip your sales model to phone sales and see more people for less money?
Thanks for advice on cross selling to pay for MS marketing. Maybe after learning F2F, I'll try some phone sales.
----------
First off 15% close ratio is not conservative at all.
Secondly if I were to pay $30 per Dm lead I would be out of biz. Think more $10-12
Edit: I'm referring to T65's in FL. Some months I'm around $8
Appreciate feedback that 15% isn't that conservative. I was thinking it was, which would have frustrated me if I was only closing 8% initially. & also thanks for the feedback that my lead costs should be lower.
----------
I'm going to agree with everyone about overthinking this. One thing you're leaving out of your equations is cross-selling FE. If you do it correctly, your FE sales should be enough to buy your leads.
I will try not to analyze so much. I'm seeing a common theme!
I was not thinking of cross selling FE. I was thinking I'd be concentrating on two products instead of one. I will definitely work on the cross sell.
----------
The farther you mail out the better response you get. I use the generic "your open enrollment" letter
Prius will be racking up the miles as I get started. 40 MPG! Just hoping I get some good sales/mile!
------------------------
Thanks for everyone's advice. Much appreciated.
I will work on analyzing less.
Everyone's feedback has helped. I feel comfortable with plan of selling med supps, cross selling FE in the boonies, & getting my lead costs under $20. I should be able to eat a little the first year.