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I talked with gordon marketing and they really have no idea how this shakes out. theres 10 fmo's nationwide who have this deal and many stores could have 3-5 people or more trying to get it. But whoever gets the store has the option to put whoever they want in that store. They acted like it will be a random drawing who gets it. It seems disorganized as crap.
I had the same experience at Gordon Marketing. The guy I talked to seemed angry and a bit annoyed to have to explain this stuff.
I can say I have not been impressed with any MA FMO's. I guess the technical and county specific nature of the MA business make it especially hard for an FMO to be good.