Put more effort into it than you want to. Small groups are dying for attention, and most agents don't give them the attention or respect they deserve.
Of all my small group clients, only one is no longer on the books, only because they moved to NC, and I am not licensed there.
Over the past 25 years, the small business has been the largest growth segment of the business market, and they are still treated like rabid dogs by the professionals whom they pay (us, CPA's, Attorneys, etc.)
Only put too much effort into it if you want a client that will stay on the books a long time, give you referrals up the ying yang, and pay on time every month.
My philosophy is, if no one knows what you do, then I'm your agent.
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