I worked in marketing at a major carrier for a number of years (clue it has a color in its name), and when we increased rates on existing members by 15% while book rates went up around 2%, this is what my director said to me: "When you go to buy cable TV, they will give you an introductory rate, but then 1 or 2 years later you will be an existing customer paying more than the new customers."
This is the thought process. That once you have a plan you will not leave, and most people are too lazy to check the new book rates. All you can offer this person is a new carrier.
Also, Unicare is not out of business anywhere but TX and IL. They just aren't selling new business in other states. The plans in CA are still active, but for how long nobody knows. My guess is they will sell that block to themselves (Blue Cross of CA, Anthem)
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