Insurance Agent Forum

[insurancegirl]

I'd be interested in any advice/experiences with email marketing.

Anyone have suggestions on types of communications that have worked well for you & any other gems you'd be willing to share?

I'd appreciate it.

[MIBizInsurance]

Are we speaking SPAM?

Or a monthly newsletter to contacts?

[STIBROKER@AUSTIN.RR.COM]

Spam

[insurancegirl]

I have a list of existing customers that I would like to contact with a newsletter or something. All of them don't know the variety of products I do carry, so I would like to have a vehicle to relay that information without being intrusive.

If I do a newsletter, I realize I'll need to find content on subjects that matter.

I also have prospects that I've dealt with who either no longer buy health from me (due to getting a job, etc) who may also want information.

Newletters seem a bit like too much information, so I was hoping for some innovative, easy communications ideas.

[STIBROKER@AUSTIN.RR.COM]

Not spam....................

[insurancegirl]

Do you do anything with e-mail marketing for customer retention?

[STIBROKER@AUSTIN.RR.COM]

Originally Posted by insurancegirl

Do you do anything with e-mail marketing for customer retention?

no....but was thinking of making a video and putting it on youtube and sending it to my client base....

http://www.youtube.com/watch?v=9O33rOvOoc0

[insurancegirl]

I thought that was great! I'm going to send it along to an Aflac associate I know. Wonder what her reaction will be . . . probably will think it's funny - she does have a good sense of humor. . . .

[flatfive]

Insurance Girl,

How many people are we talking about marketing to here?

[insurancegirl]

Right now my list of people I actively communicate with is only about 300, but the hope is that I'd have many more than that. I also would be breaking people into appropriate groupings depending on what types of insurance we've discussed, etc.

[somarco]

http://www.insurancenewsletters.com/

[insurancegirl]

Thanks this looks good

[jdgeddie]

Thanks for the mention guys (and gals)! I'd also like to point out that we have a turn key email newsletter program available on our sister site, Web Hosting, VPS and Dedicated Servers by eBoundHost. And the first month is free.

John Geddie
Foresight Publishing, Inc.

[al3]

Originally Posted by somarco

http://www.insurancenewsletters.com/

Instead you can just write your own copy. That's what I do, but I'm a professional writer (meaning I've earned a living as a writer... see http://www.adams-blake.com/item.php?...estyle=default )

It's not rocket science. Do something like these:

http://www.insurancesolutions123.com/news/news1b.html
http://www.insurancesolutions123.com/news/news2b.html

Just write what you want, keep it "chatty" and "light" and you will do fine. I get all sorts of nice notes from my bi-monthly newsletter and you will too if you write it they way you would want to read it.

Al
www.insurancesolutions123.com

[WBunch]

I would also make sure that you have permission to email them also. Some people will give you their email but don't want anything...Just trying to save you some grief of spam allegations.

[healthagent]

You're CAN-SPAM complaint just as long as the subject line is not misleading, there's a way to opt out and you have your physical address in the email. If you're complaint with that you can spam everyone to death.