This idea is hysterical, but might be worth it: (haven't used it, but laugh my butt off just thinking of it - one of those things that's just so ridiculous, it just might work)
Hang out at a Kroger, Publix, etc. on a Wednesday afternoon. It's Senior Discount Day at most of these places. Drive around the parking lot, and write down license plate numbers, as you see Seniors exiting their cars. Then, take that list to the DMV, and get who owns that car. Then give them a call.
Okay, now for some serious ideas:
Find apartment communities that are "Retirement Complexes". If you don't know of any in the area, a quick call to your local Real Estate Agent will provide you these locations. Once you have the street they are on, go to referenceUSA.com, and pull up these people by address.
Contact someone who offers Non-Medical Transportation services, or home health care, and partner up with them. They offer one service to the Senior, and you offer another. There is a non-compete dynamic. Try to find independents, not ones that are with a franchise. The independents will provide you more fruitful leads.
Ask an Independent Pharmacy if you can place a stand of trifolds or cards. With this, you will have to wait to get calls. You may have to make a mini-presentation to the pharmacy owner, so that he can give a broad brush to his regulars as to what you offer.[/list]
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