Whenever I write a new policy, I always try to get a testimonial from the client so that I can use it in my marketing. I do this as a way to build social proof and credibility. Is anyone doing this? If so, how are you using them and how are you collecting them?
I ask them if I can get a testimonial from them to be used in my marketing. When they agree, I ask them if the want to write it, or if I should put something together for their approval.
I don't use testimonials. But probably should. I think what I would do is wait until the client says something positive about the agency to me directly and then just ask them if I can quote them in my "Client Testimonial Document".
This way you are not asking them to think up something "on the spot". Might make it more realistic.
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Tim
Warnerins.com
Testimonials are more powerful than advertisement. Someone else says good thing about you is 10 times better than you say it yourself.
One of the approaches an insurance agent can use to get testimonials is to tell the customers that in order to continue servicing the customers, the insurance agent must see enough people.
Testimonials are useful to help the insurance agent to get to know more and see more people.
Many of the ones I have read elsewhere are fake and contrived.
I work very hard to make sure my testimonials do not look fake. What gave it away?
Here is a sample.
"Bob is the greatest agent in the world. He rocks! Even though I weigh over 600 pounds he found the right plan for me and my pregnant wife. I would recommend him to all my fat, gay friends."
If there was any unbiased research that showed they increased sales, I would change my way of thinking.
As a P & C agency we attempt to gather testimonials from all new clients at the 180day point in the relationship. We've tried other attempts,and this time frame seems to get the best response. They've already received at least one newsletter, several welcome/intro. pieces of correspondence and seem to be the most responsive. We send ours out as a mailer and include several sheets of other clients testimonials to give the client something to "borrow from" if they like. We offer a $10 gas card for their time when we receive the testimonial back. A reply envelope is also used. We are at approx. 35% response rate on these to date which I will assume is pretty decent.
These testimonials are in our Yellow page ad, Print ads, and are included in all prospect mailings. Unfortunately, we have implemented several marketing concepts simultaneously so we cannot accurately gauge the effectiveness of testimonials alone. They are, however, contributing to a dramatic increase in "close rates" on new business.
As a P & C agency we attempt to gather testimonials from all new clients at the 180day point in the relationship. We've tried other attempts,and this time frame seems to get the best response. They've already received at least one newsletter, several welcome/intro. pieces of correspondence and seem to be the most responsive. We send ours out as a mailer and include several sheets of other clients testimonials to give the client something to "borrow from" if they like. We offer a $10 gas card for their time when we receive the testimonial back. A reply envelope is also used. We are at approx. 35% response rate on these to date which I will assume is pretty decent.
I like this - sounds like you've got it very systematic. Thanks -
I'm not biased, I only like women for goodness sake!
Originally Posted by somarco
I work very hard to make sure my testimonials do not look fake. What gave it away?
Here is a sample.
"Bob is the greatest agent in the world. He rocks! Even though I weigh over 600 pounds he found the right plan for me and my pregnant wife. I would recommend him to all my fat, gay friends."
Here is an Idea for a testimonial that I am getting ready to use:
My Mother-In-Law has a pretty decent sized State Farm agency in my state and sends me tons of referrals for commercial business (their commercial products are just not currently competitive) The agreement is that I will write and service the products that she cannot and leave the other policies alone.
We have put together an endorsed e-mail that is going out to all of the SF agents in the state and then a follow up letter (on her letterhead), that will go out in a few weeks.
Calls from my agency contact representative will go out after that to schedule a brief appointment with each agent.
Here is an Idea for a testimonial that I am getting ready to use:
My Mother-In-Law has a pretty decent sized State Farm agency in my state and sends me tons of referrals for commercial business (their commercial products are just not currently competitive) The agreement is that I will write and service the products that she cannot and leave the other policies alone.
I'm anxious to see how it pans out....
This is smart marketing - it's all about relationships.
The easiest way to get a testimonial is to be friendly and provide good service. Let them know why you would like their testimonial ann what your using it for and they'll give it to you.
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Testimonials only count if it's their full name. "Paul B." is fake and not a testimonial.
The hot ticket is to get a quick video testimonial and put that on your site. They're pretty credible.
I haven't done video yet, but I usually ask my client if I can take a picture to use with their testimonial. I'll just snap a picture with my cell phone so it's not a big ordeal.So far everyone has been real receptive.
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