Activity is spotty and unpredictable. I am usually swamped from the first of October through the middle to end of December.
Not so much this year.
Yes, I do get a spike in tire kickers, looking for alternatives during open enrollment but I also usually write a lot of business in the last 90 days of the year. Unless something changes, I don't see that happening this year.
Must be due to global warming and the Bush tax cuts.
I do lead gen for several lines of insurance. I find that my medicare traffic heats up in the last quarter, but every thing else declines.
The first and third quarters tend to be the best for health insurance. January is usually my best month and December my worst for health insurance leads.
The last quarter of the year, October, November and December have always been some of the best months for Med Supp sales, especially December. I have no idea why though. Maybe because other agents I talk to seem to think that seniors aren't interested in talking about insurance during that time.
That is also reflected in the responses I'm getting to my website especially since I have had Dave do his SEM thing for me. Yep, I think SEM (Search Engine Marketing) is a much better description of what he did than SEO. I'm not a "computer guy" so SEM makes more sense to me.
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The last quarter of the year, October, November and December have always been some of the best months for Med Supp sales, especially December.
Could Medicare Advantage open enrollment have anything to do with it? The MA companies are saturating the airwaves right now trying to get seniors to think about insurance.
Originally Posted by Frank Stastny
Yep, I think SEM (Search Engine Marketing) is a much better description of what he did than SEO. I'm not a "computer guy" so SEM makes more sense to me.
To us computer guys, SEM is when you pay for ads on search engines, and SEO is when you work to get your site to show up organically. But us computer guys like strange acronyms almost as much as insurance associations do.
Yep, to make the alphabet soup even more confusing, some people include SEO in SEM. I prefer the definition from this New York Times article in 2006 that keeps them separate:
"Search marketing is epitomized by the text ads that appear next to results from online searches; marketers buy the rights for their ads to appear on-screen when computer users type in key words. There is also search engine optimization, which tries to determine how to elevate a client's Web site in the listings when computer users look for a subject or topic."
PPC, or Pay-per-click, is an online advertising model that isn't limited to search engines.
Could Medicare Advantage open enrollment have anything to do with it? The MA companies are saturating the airwaves right now trying to get seniors to think about insurance.
To us computer guys, SEM is when you pay for ads on search engines, and SEO is when you work to get your site to show up organically. But us computer guys like strange acronyms almost as much as insurance associations do.
No, I really don't think MA plans come into play. I have found that to be true for the last sixteen years. It may heighten the awareness a little but I really don't think does, at least not in my experience.
I understand how you "computer guys are". haha Sometimes acronyms drive me crazy trying to keep track of them. I like to KISS everything. Makes my life so much easier.
I'm just guessing, but maybe people tend to retire at or near the end of a calendar year.
Hey Alston, I was checking out your site, and you may want to look at it again. Your site is all messed up on my end in I.E. but fine in Firefox.
I understand individuals especially SEO individuals like Firefox. I do not use it, only reason? Most of my customers are not viewing my website in this browser.
Problem, individuals build and code sites wrong not being compatible with All Browsers. Most sites are fine, unless you go in and start messing around and jacking it up.
Stats from all my Websites.
Browser----------------------IE-7.0---62% vs Firefox 14.9%
Operating system-------------Windows XP---51.14%
Screen Resolution-------------1280 x 1024---50.50%
Stick with what your customers are using. Thats all that matters.
Hey Alston, I was checking out your site, and you may want to look at it again. Your site is all messed up on my end in I.E. but fine in Firefox.
I understand individuals especially SEO individuals like Firefox. I do not use it, only reason? Most of my customers are not viewing my website in this browser.
Problem, individuals build and code sites wrong not being compatible with All Browsers. Most sites are fine, unless you go in and start messing around and jacking it up.
Stats from all my Websites.
Browser----------------------IE-7.0---62% vs Firefox 14.9%
Operating system-------------Windows XP---51.14%
Screen Resolution-------------1280 x 1024---50.50%
Stick with what your customers are using. That's all that matters.
I'm testing new CSS templates. I never noticed the error because although I looked at the site in IE, FF, Safari and Opera, I only used the newest versions.
Also, the new templates -- with the egregious error -- convert better than the old one (It shows how bad the old one sucked.) It should convert even better now.
Would think the spike in business during Q4 on the Medicare side is due to Annual Enrollment Period for MedicareAdvantage and Part D plans. If you are writing Medicare products, 70% of your business would be done during Q4 and Q1 (Open Enrollment Period) on an annual basis.
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