Top 10 Tips for Using Online Insurance Leads

Kathy151 · 09-28-2009, 12:35 PM

Greetings Insurance Forums,

All Web Lead’s Top 10 Tips for Using Online Insurance Leads guide is now hosted on our website! This resource was created to inspire confidence and help agents using web leads have a positive experience. I wanted this guide to be genuine, honest and objective about how an agent should approach online insurance leads – regardless of what lead company an agent is using! Of course I’m hoping an agent might consider All Web Leads in that journey

CHUMPS FROM OXFORD · 09-28-2009, 01:08 PM

I notice you found time to post TEN links to your site but still won't answer a simple question...

"I'm not anonymous. The simple question was whether or not AllwebLeads ever buys or sells leads to other lead vendors. Kind of a simple question."

And the resaon we want to know are posts like this:

Board, I have been using allwebleads for 6 months and decided to test them after I read some of this forum. I wanted to post my findings for other agents. I checked the email account I tested them with and found that at the 30 day mark, I received an email from allwebleads telling me "if I had not found coverage yet, to fill out another request for quote because they had just added new carriers and plans"....30 days is their refund deadline.

Below is part of the email I sent cancelling my account.

After testing allwebleads, I received 6 emails with links to ehealthinsurance where upon further investigation showed that YOU would receive credit for apps ($40 per app) through their affiliate program. So why am I paying you for a lead where you are competing against me. Is that fair to me? I am paying you for a lead and you get to solicit it as well???? If I would have known that, I would have not signed up with you in the first place (my fault for not testing you earlier).

With allwebleads, I received 6 emails from ehealthinsurance, 1 from another agent, 1 from VIMO (listing 4 agents), and 1 from Netquote (listing 3 agents), and no where did I EVER see my name mentioned. And to top it off, the brand new email box I used for allwebleads has been flooded with spam. Now I know why my conversion with you was so terrible. When I am competing against call centers, 7+ agents, ehealthinsurance, and my own lead company, I should expect the results I was getting.

Good luck with your business, but as agents wise up and test your service, I am sure your business will suffer. There are many other lead providers out there that provide what an agent is expecting in a lead service and not sneaking around behind you trying to sell a lead you bought from them....

Disclaimer: I have never used Allwebleads which is why I (and others) are asking for additional information.

Markingriffin · 09-28-2009, 01:08 PM

Is this spam??

al3 · 09-28-2009, 02:33 PM

Originally Posted by Markingriffin

Is this spam?? This only takes me back to your lead company website that tries to sell me your leads.

I clicked each link and was sent to a "tip" page.

I think all of these were well done... although all of them are "obvious" to anyone who has been reading this venue for a few weeks. Still, I applaud the effort and thank the lady from Allwebleads for sharing the info.

I've never used internet leads, but I might give them a try sometime if I can find a vendor that meets my standard of honesty and integrity.

Al
InsuranceSolutions123 Agency

CHUMPS FROM OXFORD · 09-28-2009, 03:49 PM

Al...I also looked at a few of the links and they would indeed be helpful to selected brokers/agents.

I suppose the issue is that the few employees of Allwebleads that post here seem to cleverly dodge questions about their leads. However, they seem to find plenty of time to post random tips etc...

Intentional? Hard to say. I wasn't crazy about HometownQuotes, but at least the CEO seemed to directly answer questions the short time he was around.

Mark from Insurint gets pelted with questions every so often, and he takes the time to address each issue...not just the ones that he feels like answering.

Kathy151 · 09-28-2009, 07:15 PM

Thanks for the kind words al2. You're right - they are intentionally written for a novice lead-buyer.

Internet leads aren't for everybody - which is exactly the reason we created this guide. From Tip #4: Be sure to test multiple lead providers, and compare their return on investment to determine the companies that work best for you. No one company will work best for all agents and success often depends on an agent's geography, selling style, competition, volume and lead type.

The details of any lead company's program are less important than an agent's resulting ROI (See Tip #2) from using those leads. We intentionally created an offering with no minimum commitments so our leads can speak for themselves. If they don't work for you - we'll part as friends. I regret that some agents haven't had a positive experience, but we have 2000+ awesome agents with no obligation to stay who continue to buy leads.

If you have questions outside of the Top 10 Tips you will need to contact customer support. We have a team of support professionals who would be happy to answer your questions. Contacting All Web Leads

somarco · 09-28-2009, 07:28 PM

Frankly, I don't know why lead vendors post here. None of them want to answer questions honestly. It's like expecting a politician to give you a straight answer.

It will never happen.

Perhaps if Kathy would provide some of the sites they use for harvesting leads we could test and see just how the process works. My guess is you will see a link to eHealth, NetQuote and Vimo somewhere in the process.

Dare!

GreenSky · 09-28-2009, 08:55 PM

Based upon Kathy's inability to even acknowledge the fact that questions are being asked about her company, I can say my impression is that allwebleads must be a dishonest company.

I strongly urge any agent to stay as far away from them as possible.

Rick

healthagent · 09-28-2009, 09:09 PM

Originally Posted by somarco

Frankly, I don't know why lead vendors post here. None of them want to answer questions honestly. It's like expecting a politician to give you a straight answer.

It will never happen.

Perhaps if Kathy would provide some of the sites they use for harvesting leads we could test and see just how the process works. My guess is you will see a link to eHealth, NetQuote and Vimo somewhere in the process.

Dare!

Insurance Quotes - Compare Quotes and Save | UsInsuranceOnline.com

Related:

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somarco · 09-28-2009, 09:27 PM

The link goes direct to an eHealthinsurance quote. Wonder if Barry Bama's name was also sold to a bunch of agents. Guess I will find out when my email box is flooded.

Lordy, lordy. Here's one in my email box now . . .

3 Ways to Find Affordable Health Coverage
Experienced agents from the quotes.usinsuranceonline.com network are preparing your quotes and will contact you to compete for your business. They can answer any questions you have an help you with the application process, if you choose to buy coverage.
Get instant online health insurance quotes from our trusted partner, eHealthInsurance. Compare rates from dozens of carriers like BlueCross BlueShield, Aetna, Humana, UnitedHealthCare, and more. You can even apply for coverage online!
Contact a licensed health insurance agent and get help over the phone. Just call (866) 971-8466 toll free to get connected to an agent now.

russelltw · 09-28-2009, 10:08 PM

[COLOR=#551a8b]Dallas Health Insurance[/COLOR] [IMG]linkscanner://safe.gif/[/IMG]

Get Dallas Health Insurance -
Blue Cross, Aetna, Humana, & More.
Dallas-Health-Insurance-Rates.com

Any site that has this look is an AWL site. Pick a city and add health insurance, and you'll quickly find an AWL site.

[COLOR=#551a8b]Affordable Dental Plans[/COLOR] [IMG]linkscanner://safe.gif/[/IMG]

Get Affordable Dental Insurance
Online - Blue Cross, Aetna & More.
Dental-Insurance-Rates.org

I wonder if this will end up as a major medical lead???

somarco · 09-29-2009, 08:18 AM

So tell us, Kathy. Why is AWL different from other vendors?

Markingriffin · 09-29-2009, 10:18 AM

Originally Posted by somarco

So tell us, Kathy. Why is AWL different from other vendors?

Duh!! They have a different company name...

LOLZ

somarco · 09-29-2009, 10:25 AM

Can't put one over on you, Mark . . .

whatyouwantfinally · 09-29-2009, 10:27 AM

Originally Posted by somarco

Frankly, I don't know why lead vendors post here. None of them want to answer questions honestly. It's like expecting a politician to give you a straight answer.

It will never happen.

Perhaps if Kathy would provide some of the sites they use for harvesting leads we could test and see just how the process works. My guess is you will see a link to eHealth, NetQuote and Vimo somewhere in the process.

Dare!

I'm not an AWL employee, but I am privy to a few things...

AWL is, for the most part, a wholesaler. They have THE most sophisticated pay-per-click program I have ever seen. It's all automated; the system figures which keywords will produce the most leads for the least $. Unfortunately, that does result in a lot of "poor" keyword use, as well as "health" leads generated as dental, vision, etc.

They sell the majority of their leads to other vendors and are involved in as many affiliate programs as anyone. So, leads you get from them will be distributed throughout their small agent network, sold to another company, and the consumer will be bombarded with attempts to get them to fill out more quote requests.

It's interesting how the AWL employee here said the "details" of a lead program aren't as important as the ROI; as if the two are somehow unrelated. Hilarious.

somarco · 09-29-2009, 10:31 AM

Appreciate the insight.

Are there ANY lead vendors that don't wholesale to competitors or are those days gone?

CHUMPS FROM OXFORD · 09-29-2009, 10:33 AM

"poor" keyword use, as well as "health" leads generated as dental, vision, etc."

I guess that's why they dodged the question about keywords.

They say they have 2000 "awesome" agents. You really wonder about that.

healthagent · 09-29-2009, 10:35 AM

Those days are gone. When you buy a lead from "XYZ" vendor you really don't know where it came from or how it was generated; email spam, banner ad, natural search. Was it generated by XYZ vendor or did they buy it from another vendor who already sold it to their 6 agents? Was the lead sent in "real time" or is it a few hours...or days old. Does the vendor use lead optimization software that determines which kind of leads you get?

bcbroker · 09-29-2009, 10:43 AM

Originally Posted by CHUMPS FROM OXFORD

I notice you found time to post TEN links to your site but still won't answer a simple question...

"I'm not anonymous. The simple question was whether or not AllwebLeads ever buys or sells leads to other lead vendors. Kind of a simple question."

And the resaon we want to know are posts like this:

Board, I have been using allwebleads for 6 months and decided to test them after I read some of this forum. I wanted to post my findings for other agents. I checked the email account I tested them with and found that at the 30 day mark, I received an email from allwebleads telling me "if I had not found coverage yet, to fill out another request for quote because they had just added new carriers and plans"....30 days is their refund deadline.

Below is part of the email I sent cancelling my account.

After testing allwebleads, I received 6 emails with links to ehealthinsurance where upon further investigation showed that YOU would receive credit for apps ($40 per app) through their affiliate program. So why am I paying you for a lead where you are competing against me. Is that fair to me? I am paying you for a lead and you get to solicit it as well???? If I would have known that, I would have not signed up with you in the first place (my fault for not testing you earlier).

With allwebleads, I received 6 emails from ehealthinsurance, 1 from another agent, 1 from VIMO (listing 4 agents), and 1 from Netquote (listing 3 agents), and no where did I EVER see my name mentioned. And to top it off, the brand new email box I used for allwebleads has been flooded with spam. Now I know why my conversion with you was so terrible. When I am competing against call centers, 7+ agents, ehealthinsurance, and my own lead company, I should expect the results I was getting.

Good luck with your business, but as agents wise up and test your service, I am sure your business will suffer. There are many other lead providers out there that provide what an agent is expecting in a lead service and not sneaking around behind you trying to sell a lead you bought from them....

Disclaimer: I have never used Allwebleads which is why I (and others) are asking for additional information.

Still seeding the sites I see!

CHUMPS FROM OXFORD · 09-29-2009, 10:55 AM

????

Much of that post was a comment by another broker explaining his experience.

Thanks.