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Hey Guys, I was wondering if any of you had any unique tips of tracking advertising? In particular, do you usually track people who call ...


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Old 10-16-2008, 02:44 PM   #1
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sunkist219 on Tracking Advertising - Insurance Agent Forum
 
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Hey Guys,

I was wondering if any of you had any unique tips of tracking advertising? In particular, do you usually track people who call in for quotes, or only people who end up going w/ you?
Choose Insurance Type

Enter Zip Code
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Joy Hawkins
Internet Marketing for Small Businesses

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Old 10-16-2008, 02:48 PM   #2
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Markingriffin on Tracking Advertising - Insurance Agent Forum
 
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Originally Posted by sunkist219 View Post
Hey Guys,

I was wondering if any of you had any unique tips of tracking advertising? In particular, do you usually track people who call in for quotes, or only people who end up going w/ you?
I always ask people that call me, how did they hear about me and my services.
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Old 10-16-2008, 04:59 PM   #3
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insuremojo on Tracking Advertising - Insurance Agent Forum
 
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Keep track of every single call, quote, person I talked to about insurance, and always, always, ask how they heard about me.
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Old 10-16-2008, 05:51 PM   #4
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GreenSky on Tracking Advertising - Insurance Agent Forum
 
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Originally Posted by insuremojo View Post
Keep track of every single call, quote, person I talked to about insurance, and always, always, ask how they heard about me.
I'm sure your best referrals are from bartenders since you're always there.

Rick
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Old 10-16-2008, 08:37 PM   #5
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insuremojo on Tracking Advertising - Insurance Agent Forum
 
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Originally Posted by GreenSky View Post
I'm sure your best referrals are from bartenders since you're always there.

Rick
LOL, how'd ya know? Don't forget about those cocktail waitresses they give and give.

Next time you're in town let me know we'll go hit a couple
Of bars! I owe you a drink or two.
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Old 10-16-2008, 11:33 PM   #6
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mickeyma on Tracking Advertising - Insurance Agent Forum
 
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Track direct mail by putting a code on it. For my mortgage protection, I use the date I send it to the printer. I've seen really tiny print in the bottom right corner of many direct mail pieces I have received with certain codes.

For internet leads & other direct mail campaigns, make a spreadsheet in Excel. For call-in leads, simply ask how they heard of you.

Choose Insurance Type Enter Zip Code


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