Insurance Agent Forum

[Graham]

Got this notice last night, the product never took off for many reasons. This was a smart move by UHC to get out instead of dumping money hand over fist into something that would have been a tiny piece of their business compared to all the other product lines.

"Effective August 1, 2009, the Home Care and Home Care Plus products are being withdrawn from the market. As of that date, agents are no longer authorized to solicit applications for these products on behalf of the company. UnitedHealth at Home was launched as a pilot program to test a new potential market, and the decision was made to focus on core businesses. The company will re-evaluate UnitedHealth at Home products in the future.

The decision to withdraw UnitedHealth at Home products will not impact the sales of any other company products and does not affect any of the Medicare, Medicaid or commercial plans. "

[policy doctor]

Never knew about this. What kind of products were they promoting? If you don't mind sharing.

[Graham]

It was a short term home care policy that was "linked" to a traditional LTC policy. If you bought the short term care policy you could buy up to the LTC policy during the first year. The main drawback is that you had to go through full medical underwriting to get the short term care policy which was still expensive. I don't think many people actually would do the buy up thing, not in the first year anyway and since it was a new LTC policy with "current pricing" it was at the high end.