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Quick question. Is it compliant to list all the companies you're are appoint with on your website with a link to the carrier's homepage? For ...


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Old 04-03-2008, 01:13 PM   #1
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joshril on Website Advertising Guidelines - Insurance Agent Forum
 
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Quick question. Is it compliant to list all the companies you're are appoint with on your website with a link to the carrier's homepage?

For example something structured like this:

Carriers I represent:

Unicare
Time
World
BC/BS
Etc...
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Old 04-03-2008, 01:31 PM   #2
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healthagent on Website Advertising Guidelines - Insurance Agent Forum
 
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Most will give you links to embed.

Last edited by healthagent : 04-03-2008 at 01:53 PM.
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Old 04-03-2008, 01:38 PM   #3
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Dave020 on Website Advertising Guidelines - Insurance Agent Forum
 
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Agreed. You definitely want to get an embedded agent link so that when someone clicks on it, they go to the carrier through you. That protects your sales. If you use a generic link, they may by direct online and bypass you, which is not your intent.

Most carriers (at least in CA) are ok with co-branding and provide specific logos for agents to use. I did have a problem once with Secure Horizons and I wasn't even using their logo, just the name in text.
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Old 04-03-2008, 01:55 PM   #4
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healthagent on Website Advertising Guidelines - Insurance Agent Forum
 
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Exactly. It doesn't happen often, but every once in a while someone submits an app right through my site - even after I've made several unsuccessful attempts to contact them.

My theory is they somehow think they're cutting me out thereby getting a better rate. Funny.
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Old 04-03-2008, 04:21 PM   #5
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joshril on Website Advertising Guidelines - Insurance Agent Forum
 
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I was just trying to keep everything uniform. I am linking to my "agent page", but some carriers I represent don't have an agent page. I don't really want to use different size image files and would prefer text links.

For example, is it ok to just list the companies I represent and those that I have an agent page with, imbed the link?
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